Zynga

Transcript: Mark Pincus

A conversation between Fortune's Adam Lashinsky and Zynga CEO Mark Pincus at Fortune's Brainstorm Tech Conference in Aspen. An unedited video and transcript are below.

MODERATOR: Okay. Now is it my great pleasure to introduce to you a man who needs no introduction in this room, because he has been with us for many years. The founder and CEO Of Zynga, Mark Pincus, in conversation with our own Adam Lashinsky. Main MORE

Zynga's Pincus on mobile, gambling and over-paying

Mobile is key to gaming company's future.

FORTUNE -- Zynga CEO Mark Pincus understands that investors want his company to improve its mobile revenue generation, but he thinks the pieces are in place for success.

Pincus, appearing at Fortune Brainstorm Tech in Aspen, says that Zynga (ZNGA) games initially thrived on social networks like Facebook (FB), because "that's where people were hanging out." Now that so many consumers are spending more time MORE

What it's really like to work at Zynga

Much has been made of the working conditions at the surging game maker. So we spent the day at headquarters, working on CityVille.

FORTUNE -- For years, I've wanted to know what it's really like to work at one of the companies I write about. Silicon Valley, where the average software engineer pulls in $90,000 a year and where startup equity is doled out liberally, has been a bright spot in MORE

The problem with Zynga's growth

Zynga has a short but rich history of defying expectations -- including its stock price which is up. So why are people so bearish on the social gaming company?

By Kevin Kelleher, contributor

FORTUNE -- Zynga (ZNGA) has a short but rich history of defying expectations. Last summer, Zynga was expected to be worth as much as $20 billion as a public company. Turn out, it was worth $7 billion when it MORE

Today in Tech: As HP reorganizes, layoff numbers up in the air

Fortune's curated selection of tech stories from the last 24 hours. Sign up to get the round-up delivered to you each and every day.

* In light of news that HP (HPQ) is restructuring, CEO Meg Whitman says she's unsure at this point how many people will be laid off. (The Wall Street Journal)

* Zynga (ZNGA) is acquiring OMGPOP, maker of the popular app Draw Something, for a reported $210 million by some accounts. (Zynga MORE

Today in Tech: Zynga launches independent gaming network

Fortune's curated selection of tech stories from the last 24 hours. Sign up to get the round-up delivered to you each and every day.

"I'm no piracy king." -- Kim Dotcom, Megaupload's arrested founder. (3 News)

* Zynga (ZNGA) is launching Zynga.com (codenamed "Project Z"), an independent game-focuseed social network that will allow users to play games like CityVille, CastleVille, and Hidden Chronicles outside of Facebook. Also included: player profiles and live chat. See more here. (Zynga MORE

Why Zynga may not be as bad off as it seems

Yes, the social gaming company's stock is off to an ignominious start.  But a closer look  shows things are more complex than they first appear.

By Kevin Kelleher, contributor

FORTUNE -- Several months ago, things were looking very good indeed for Zynga. The casual-gaming company stood apart from other web IPOs of 2011 thanks to its "bountiful" profits. Investors were "excited" by an offering that could value the company at $20 billion.

Now that MORE

Today in Tech: Zynga goes public

Fortune's curated selection of tech stories from the last 24 hours. Sign up to get the round-up delivered to you each and every day.

* Zynga (ZNGA) raised around $1 billion in its initial public offering (IPO), giving the social gaming champ a $7 billion valuation. Check out colleague Dan Primack's list of the biggest winners to come out of this, including CEO Mark Pincus, Kleiner Perkins Caufield Byers, and Institutional Venture Partners. MORE

Today in Tech: Kindle Fire comes under attack

Fortune's curated selection of tech stories from the last 24 hours. Sign up to get the round-up delivered to you each and every day.

* AOL CEO Tim Armstrong is reorganizing the Internet company. Its dial-up services will be merged with Web services, which includes AOL Instant Messenger. The other three divisions will include advertising, local services, and the Huffington Post media group. (Bloomberg)

* Amazon's Kindle Fire has come under, well, fire, over some MORE

Today in Tech: Google creating Amazon Prime competitor

Fortune's curated selection of newsworthy tech stories from the last 24 hours. Sign up to get the round-up delivered to you every day.

* Is Google (GOOG) working on an Amazon Prime competitor? The Wall Street Journal reports that the Internet giant wants to tackle Amazon's successful $79-a-year program, which offers features like expedited shipping, by letting its own users order goods online and receive them within a day. (The Wall MORE