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Dow Jones' media columnist tells Apple to fix its iPhone ads

Those TV spots are No. 1 in Jon Friedman's list of ways the phone can regain its "swagger"

You might think that Apple (AAPL) would know best how to promote its own products.

You would be wrong, according to Jon Friedman, the media columnist for Dow Jones' (NWS) MediaWatch. His Monday offering starts with the premise that the iPhone has lost its "swagger," and then helpfully offers seven ways the company can MORE

Today in Tech: Google + has millions of users already

Fortune's curated selection of the weekend's most newsworthy tech stories from all over the Web. Sign up to get the newsletter delivered to you every day.

"On the general question of bubble, in the first place you don't know it's a bubble until the bubble ends, by definition. The rule I set for myself 10 years ago was that if the press calls it a bubble then I'd pay attention." -- Eric Schmidt, Google MORE

New iPad ad: Watch a newspaper, see a phone call

Apple's latest TV ad pitches the iPad as a synesthesia machine

Synesthesia, according to my computer's dictionary, is a neurologically-based condition in which stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway.

That, according to the Apple (AAPL) ad that debuted on primetime TV Friday night, is what the iPad does.

The copy:

"Now, we can watch a newspaper; listen to a magazine; curl MORE

Steve Jobs video: The stock will take care of itself

In a rare 1997 Q&A, Steve Jobs talks about killing products, taking lumps and saying "no"

I don't known where he found it, but a YouTube user who calls himself superapple4ever has put his hands on a video of Steve Jobs doing a Q&A at the end of Apple's (AAPL) 1997 Worldwide Developers Conference -- his first after he returned to the company.

The full video, posted here, runs for more than MORE

Today in Tech: A rare look at Bill Gates

Fortune's curated selection of the weekend's most newsworthy tech stories from all over the Web. Sign up to get the newsletter delivered to you every day.

"Legacy is a stupid thing! I don't want a legacy. ... I like what I'm doing now to my old job. I worked with a lot of smart people; some things went well, some didn't go so well. But when you see how what we did ended MORE

Today in Tech: Apple WWDC revisited

Fortune's curated selection of the day's most newsworthy tech stories from all over the Web. Sign up to get the newsletter delivered to you every day.

* Yesterday at Apple's Worldwide Developer Conference (WWDC), Apple covered a number of new product announcements: details on OSX Lion's new features, July release and $29 price tag, a look at some of the 200 new features in iOS5 including an updated notification system, and finally, iCloud, an MORE

Obsessed with Mac malware

Believe it or not, the author of Ed Bott's Microsoft Report is doing Apple a favor

It's easy for Apple (AAPL) aficionados to take umbrage at Ed Bott's recent series on ZDNet about a piece of malware called Mac Defender.

After all, Bott has made a career writing books (more than two dozen), editing magazines (PC Computing and PC World) and writing columns about Microsoft (MSFT) Windows, a family of operating systems MORE

YouTube, Nvidia aim to bring 3D video beyond gamer crowd

Nvidia aims for 40 million 3D PCs by 2015, but will non-gamers don glasses to watch movie trailers and viral videos?

FORTUNE -- There have been attempts to force 3D onto the Web since the Web was born. Remember Virtual Reality Modeling Language? VRML -- a standard for creating 3D graphics, mainly with gaming and "Web experiences" in mind -- was the laughingstock of certain parts of the then-smallish Web community MORE

Today in Tech: How Blockbuster lost to Netflix

Fortune's curated selection of the day's most newsworthy tech stories from all over the Web. Sign up to get the newsletter delivered to you every day. 

"The only meat I'm eating is from animals I've killed myself." -- Facebook CEO Mark Zuckerberg (Fortune)

* NFC is here! After much speculation, Google finally announced Google Wallet, a mobile payment system that enables future Android smart phones (and Sprint's current Nexus S)  to be used for payments simply by MORE

Talking Tom is rich: Outfit7 wants to turn smartphone characters into Saturday cartoons

The App Store is turning into a proving ground for Saturday morning cartoons, which means the screeching cat and his friends could soon be on a TV, cereal box and onesie near you.

FORTUNE -- Andrej Nabergoj has spent the last year turning a $60 cat into a millionaire. He's the CEO of Outfit7, the company that makes the talking-character apps your three-year old has likely been teething on for the MORE