By Patricia Sellers, editor at large
Creepy. The word was tossed around a dozen times in a morning session called "Hyper-Personalization" at Fortune's Brainstorm Tech conference.
If you think that the Internet knows too much about you -- that you like United vs. Delta, the Yankees vs. the Mets, and that you're hunting for a new job -- just you wait. Right now, the Internet is in the primitive stages of personalization.
"It's really early," noted Marissa Mayer, Google's (GOOG) VP of search and user experience. While hyper-localization -- customizing online services to local markets -- is a hot strategy for many Internet startups, from Foursquare to Groupon to Gilt Groupe, Mayer said, "Hyper-personalization may be even more interesting." More
Retro is a good bet in the fashion world. Witness the leathery wave of Sperry Topsiders and L.L. Bean moccasins a la the 1980s washing over hipster enclaves across the nation. But going retro in the software business? Seems like a step in the wrong direction. Still Xobni, a Silicon Valley darling of a startup that offers software that organizes and streamlines Microsoft's Outlook email program is doing just that.
Xobni MOREMichael V. Copeland, Senior Writer - Jun 16, 2010 7:19 PM ET
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