FORTUNE -- "We may have underestimated Apple Inc.'s (AAPL) progress in China."
So begins a story in the International Business Times Friday reporting on the numbers in the first attached chart.
They come from an Upstream survey of 4,505 smartphone customers in five emerging markets in which respondents were asked what brand they hoped to buy next. Apple edged out Samsung 32% to 29% overall. The gap was considerably wider in China, where 42% said they wanted their next phone to be an iPhone.
How can this be? Apple's share of smartphone sales in China last quarter, according to IDC, was a slim 7%.
As part of a study of customer loyalty, WDS researchers surveyed 3,000 smartphone customers in the U.S., U.K. and Australia. Fully 76% of iPhone owners said they were sticking with Apple. Samsung came in second at 58%. No other smartphone manufacturer managed to break 40%.
By contrast, Samsung was the favorite choice of "switchers." Among customers who were switching smartphone brands or coming from a feature phone, 34% bought Samsungs vs. 24% Apple iPhones.
"This metric speaks a lot to the marketing might of Samsung," said WDS's Tim Deluca-Smith. "The company has been very successful in developing solid relationships with almost every mobile operator on the planet and then building devices to a variety of price-points. This exposes the Samsung portfolio to an enormous base of potential customers."
That sounds like Samsung.
An earlier consumer retention study by Consumer Research Intelligence Partners found that among people who switched smartphone brands, Apple was able to take three times as many Samsung customers (33%) as Samsung was able to steal from Apple (11%)
One more data point. The Upsteam survey found that although nearly a third of customers in the developing world covet the iPhone, they download their apps and other content from Google (GOOG) Play (40%) or directly from their mobile operator (26%). Only 28% are currently using Apple's App Store -- although judging from Upstream's litany of complaints, that could change:
These [non-Apple] app stores are not without their frustrations. Results from the report show that the most prevalent app store problem experienced by emerging market consumers is the high level of promotional messages received (24%), suggesting that users are not amenable to in-app advertising. Furthermore the data revealed difficulty in navigating app stores to find downloadable content (24%) is another primary frustration. For example, 1 in 5 respondents point out that app stores have a lack of personalised suggestions (20%) and 1 in 10 (11%) say a major problem with current app stores options is the lack of payment methods offered when purchasing content. With many emerging market consumers not having access to credit cards, it will be the app stores that cater to all payment methods that will achieve widespread success.
Catering to all price points and payment methods is not exactly Apple's forte.
... he lied to me. Although to be fair, it was more a lie of omission than a barefaced lie
Pardon me if this feels like ancient history. But this is a story I've never put into print (or pixels) before, and I figured if not now, when?
It was December 1982 and a crowd of journalists had gathered in a meeting room at The Pierre, a luxury hotel one block north of MOREPhilip Elmer-DeWitt - Aug 28, 2011 10:41 AM ET
Malcom Gladwell deconstructs the Mac's creation myth in the current New Yorker
The myth -- repeated ad nauseam by Apple (AAPL) naysayers -- is that Steve Jobs stole the ideas behind the Macintosh from Xerox's (XRX) Palo Alto Research Center.
The truth is that he paid for them -- with 100,000 shares of his company a year before its initial public offering.
The deeper truth, which Malcom ("The Tipping Point") Gladwell explores at MOREPhilip Elmer-DeWitt - May 9, 2011 8:04 AM ET
From tablets to conflicts, business models to investment opportunities -- what we are hoping to hear.
By Shelley DuBois, reporter
Fortune's 2010 Brainstorm Tech conference kicks off tomorrow in Aspen. Here's a preview of some of the questions our moderators will be asking top tech execs.
-Twitter, Zynga and LinkedIn are courting online ad money. Group M CEO Irwin Gotleib has a ton of it - his company is a major media-buyer. Group MOREJul 21, 2010 3:31 PM ET
Hollywood has George Clooney. New York has Derek Jeter. Lexington, Kentucky has Lexmark.
Lexmark (LXK), for the uninitiated, is a printer company; pretty much the one that isn't based in the New York area, California or Japan. And recently investors have been buzzing again that the printer-maker would make a fine target to get hitched – either taken private or acquired. Bank of America Merrill Lynch ranked it number one on a MOREJon Fortt - May 7, 2010 8:00 AM ET
In the near future, most big businesses won't actually buy printers. The shocker: HP is looking forward to that.
Bruce Dahlgren's job at Hewlett-Packard is to sell printers to big customers. Well, sort of. During a recent huddle in a conference room at Hewlett-Packard headquarters in Palo Alto, he was talking about what will happen when big customers stop actually buying printers.
Sound unthinkable? It's not. Rather than purchase equipment that gets MOREJon Fortt - Mar 30, 2010 7:00 AM ET
Lessons from one of the earliest information technologies.
Long before digital tools such as listservs, e-mail blasts, and even Facebook enabled us to easily broadcast messages, photocopies were the most efficient way to distribute information to groups of all sizes.
If the boss needed to discuss a new company policy, workers got memos in their (physical) in-boxes or slipped under their office doors. Community newsletters, fliers for parties, and the oft-maligned Christmas MOREStephanie N. Mehta, Deputy Managing Editor - Jan 22, 2010 10:16 AM ET
Xerox's new CEO bets big on services. Can she convince investors she made the right move?
Ursula Burns calls less than 30 minutes after the markets close on the most tumultuous trading day in Xerox (XRX) history, and she sounds, well, energized. Not quite 100 days into the CEO job, on Monday she launched the biggest acquisition bid in the company's history and survived a 15% drop in its stock price MOREJon Fortt - Sep 29, 2009 6:30 AM ET
In this era of Kindle books, text messages and Facebook photos, printed information is taking it on the chin – and perhaps no company has been hit harder than Lexmark. The Kentucky-based printer company is one of the worst performing stocks in the hardware sector this year, down about 30%.
But Lexmark (LXK) CEO Paul Curlander hopes a new line of printers will help him climb off the canvas.
The eight new MOREJon Fortt - Sep 1, 2009 9:00 AM ET
For the second time in as many years, Apple Inc. (AAPL) is No. 1 on Fortune Magazine's list of the World's Most Admired Companies.
"It's been a rocky year for Apple," writes Alyssa Abkowitz. "CEO Steve Jobs' health made headlines, and critics said Cupertino wasn't being open enough about it. But customers remained loyal to the brand that made white ear buds cool. As much of the computer industry struggled, Apple MOREPhilip Elmer-DeWitt - Mar 2, 2009 1:22 PM ET
|The Deep Web you don't know about|
|Pizza chain Sbarro files for bankruptcy|
|Colorado gets $2 million from marijuana taxes|
|Invest $1 million, try for a U.S. green card|
|Shodan: The scariest search engine on the Internet|