• 'Apple strikes out with iOS 6'

    A peek at WWDC through the Windows Phone looking glass

    FORTUNE -- "Yesterday, Apple Inc. finally revealed their latest iteration of iOS for iPhone and the iPad.  There were no real 'wow' moments just the continued rehash of market numbers and a collection of little improvements to the world-wide hit operating system."

    So begins Daniel Rubino's coverage of Apple's (AAPL) World Wide Developers Conference on WPCentral, where "WP" stands for Microsoft's (MSFT) MORE

    - Jun 14, 2012 7:17 AM ET
  • The high-school blogger who's been cracking Apple's secrets

    In the walk-up to this week's big keynote, nobody had more scoops than Mark Gurman

    FORTUNE -- Trying to scope out Apple's (AAPL) product plans in advance is serious business for a small army of tech journalists, one that has been dominated in the past by the team that covers the company for the Wall Street Journal.

    But in the walk-up to this week's World Wide Developers Conference, everybody -- including the MORE

    - Jun 12, 2012 2:52 PM ET
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  • Apple's new suburban map app: Not for city dwellers

    Memo to Scott Forstall: Not everyone gets everywhere by automobile

    FORTUNE -- "Here's the thing," Daring Fireball's John Gruber wrote last month when 9to5Mac first reported that Apple (AAPL) was about to replace Google's (GOOG) iOS Map app with its own. "Apple's homegrown mapping data has to be great. Mapping is an essential phone feature. It's one of those handful of features that almost everyone with an iPhone uses, and often relies upon."

    As predicted, Apple's new mapping feature MORE

    - Jun 12, 2012 9:34 AM ET
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  • Apple's WWDC 2012 keynote now available online

    The full two-hour presentation in streaming video

    FORTUNE -- Less than five hours after it ended, Apple (AAPL) posted the event on its homepage. It's as good as being there -- maybe better because unlike the live keynote, this one you can pause and rewind.

    Apple has also posted the new MacBook Pro promotional video. As usual, Sir Jony Ive sets the tone. Here, he ponders the existential nature of change. "To MORE

    - Jun 11, 2012 7:53 PM ET
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  • Video: 1000s of developers queue up for Apple's WWDC

    Someone has to write those hundreds of thousands of Mac, iPhone and iPad apps

    FORTUNE -- Four hours before CEO Tim Cook was scheduled to deliver the keynote for Apple's (AAPL) 2012 World Wide Developers Conference -- the first since Steve Jobs died -- the queue of developers waiting to get into Moscone West's Main Hall stretched around three full San Francisco city blocks and was headed back to the start of MORE

    - Jun 11, 2012 10:24 AM ET
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  • Live from Apple's WWDC 2012

    What's new: iOS 6 for iPhone and iPad, OS X Mountain Lion, new Macs, maps and more

    FORTUNE -- Apple (AAPL) on Monday used the occasion of its World Wide Developer Conference -- the first since Steve Jobs died -- to make numerous incremental improvements in its hardware, software and service offerings.

    Its flashiest new device is a thin MacBook Pro with a flash drive and Retina screen that's available for sale today MORE

    - Jun 11, 2012 7:36 AM ET
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  • Apple WWDC preview: What the analysts are saying

    Is Wall Street expecting AAPL to get a post-conference bounce? You be the judge.

    FORTUNE -- Apple's (AAPL) World Wide Developers Conference -- its only remaining public event not explicitly linked to a product announcement -- is set to open in San Francisco Monday, and several analysts issued notes Friday telling their clients what to expect.

    Merrill Lynch's Scott Craig: Clockwork-like software innovation is often overlooked. WWDC mainly serves to showcase the latest MORE

    - Jun 8, 2012 10:44 AM ET
  • What's Apple going to unveil next week in San Francisco?

    If anyone has the goods, it's Mark Gurman, 9to5Mac's teen blogging phenom

    FORTUNE -- Apple's (AAPL) annual World Wide Developers Conference is scheduled to begin with a Tim Cook keynote June 11, but for Mark Gurman the story began in early May.

    In a series of scoops -- the accuracy of which is about to be tested -- 9to5Mac's star 18-year-old blogger (with assists from Seth Weintraub and Jordan Kahn) has been leading MORE

    - Jun 5, 2012 6:22 AM ET
  • Apple's WWDC 2011 developer sessions now available online

    Free for those who couldn't make it to San Francisco or didn't sign up before they sold out

    The 5,200 developers who rushed to register before the $1,599 tickets sold out, flew to San Francisco to be there in person, and stood in lines that snaked around three city blocks say that the conversations that took place in the hallways between sessions were half the reason to attend the Apple (AAPL) MORE

    - Jun 24, 2011 11:44 AM ET
  • Apple's share price inside the reality distortion field: $376.13

    Steve Jobs may not care about his company's stock price, but someone in Cupertino does

    Here's a piece of Apple (AAPL) keynote trivia spotted by a keen-eyed member of Investor Village's AAPL Sanity board who calls himself the silver_Fox.

    At the 45:11 mark in Monday's Worldwide Developer Conference keynote presentation, in the middle of Scott Forstall's canned demo of iOS 5's new notification feature, a stock ticker popped up that showed Apple MORE

    - Jun 12, 2011 10:52 AM ET
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