FORTUNE -- Bet you didn't know that the conference Apple (AAPL) hosted in San Francisco last week for 6,000 developers was a face-off between CEO Tim Cook and Jony Ive, his Senior VP for design.
That's apparently how the folks at Viralheat saw it, judging from the graphic they released Monday. When the social media analytics firm looked at the reactions to the news coming out of WWDC on sites such Twitter, Facebook and Pinterest, what jumped out at them was the 35% edge Ive had over Cook in social media mentions and the 72% to 64% advantage Ive had in "positive" sentiment.
The full graphic, below the fold, also suggests that the Web's reaction to iOS 7 -- Ive's redesign of the iPhone and iPad operating system -- was considerably more positive than that of its critics in the press. See What the naysayers are saying.
"To avoid criticism," Aristotle wrote, "say nothing, do nothing, be nothing."
FORTUNE -- The critical reaction to Apple's (AAPL) WWDC keynote Monday reminds me of the classic Borowitz Report headline:
REPUBLICANS: OBAMA MUST TAKE ACTION IN SYRIA SO WE CAN CRITICIZE ACTION HE TOOK IN SYRIA
You might not know it from reading Techmeme or Business Insider, but the reaction to iOS 7 was not overwhelmingly hostile. In fact, according to Synthesio, which monitors social media, the iPhone's new MOREPhilip Elmer-DeWitt - Jun 11, 2013 2:26 PM ET
The films that opened and closed Apple's WWDC keynote were a message to Wall Street.
FORTUNE -- "The first thing we ask," reads the text in Intention, the 90-second video that opened Apple's (AAPL) World Wide Developers Conference Monday, "is what do we want people to feel?"
"Delight. Surprise. Love. Connection. Then we begin to craft around our intention. It takes time. There are a thousand no's for every yes. We simplify. MOREPhilip Elmer-DeWitt - Jun 11, 2013 7:02 AM ET
Wall Street's initial reactions were measured but positive. More as they come in.
FORTUNE -- Analysts who follow Apple (AAPL) may have needed more time than usual to sort through their notes from Monday's over-stuffed WWDC keynote, because by 11 p.m. EST only a handful had filed notes to clients.
Excerpts below of the ones we've seen. New ones will go on top.
JP Morgan's Mark Moskowitz: No Needle Mover, but the Building Blocks MOREPhilip Elmer-DeWitt - Jun 10, 2013 10:59 PM ET
See the keynote, the films, the demos, the new Macs, the new features, the new look.Philip Elmer-DeWitt - Jun 10, 2013 7:07 PM ET
iOS7? Refreshed MacBook Airs? Here's what Apple is revealing at this year's developer's conference in California.
FORTUNE -- Can Apple (AAPL) continue to "wow"? We'll find out.
This year's San Francisco-based WWDC already promises to be bigger than most. The company's executive bench, from Tim Cook to Senior VP of Internet Software and Services Eddy Cue, are here, as are Al Gore, Yahoo CEO Marissa Mayer, super angel Ron Conway, Path CEO Dave MOREJP Mangalindan, Writer - Jun 10, 2013 12:58 PM ET
Munster puts iRadio at 80%, MacBook Air at 40%, iWallet at 20%, Apple TV apps at 10%.
FORTUNE -- With the Tim Cook's keynote address at Apple's (AAPL) World Wide Developers Conference only hours away, there's no shortage of speculation from Apple bloggers and Apple analysts about what's in store. But only Piper Jaffray's Gene Munster has assigned percentages to the possible announcements.
Excerpts from his Monday morning note to clients:
90% Chance of MOREPhilip Elmer-DeWitt - Jun 10, 2013 7:03 AM ET
A new look, new services and maybe new MacBooks at Apple's developers conference.
FORTUNE -- The annual gathering of Apple (AAPL) developers -- which sold out in less than 2 minutes when tickets went on sale in April -- kicks off Monday with CEO Tim Cook's keynote at 10:00 a.m. PST (1:00 p.m. EST) in San Francisco's Moscone Center.
There is, as usual, much fevered speculation among the Apple bloggers about what MOREPhilip Elmer-DeWitt - Jun 8, 2013 8:19 AM ET
Five years ago, Apple ran out of seats in two months. This year: 90 seconds.
FORTUNE -- How badly do developers want to write software for Apple's (AAPL) iPhone and Mac App Stores? Here's one measure: In 2008 it took 61 days for the company's annual World Wide Developers Conference to sell out. On Thursday, roughly 5,000 tickets for WWDC 2013 went on sale at 1 p.m. EST. Ninety seconds later, MOREPhilip Elmer-DeWitt - Apr 25, 2013 2:55 PM ET
A peek at WWDC through the Windows Phone looking glass
FORTUNE -- "Yesterday, Apple Inc. finally revealed their latest iteration of iOS for iPhone and the iPad. There were no real 'wow' moments just the continued rehash of market numbers and a collection of little improvements to the world-wide hit operating system."
So begins Daniel Rubino's coverage of Apple's (AAPL) World Wide Developers Conference on WPCentral, where "WP" stands for Microsoft's (MSFT) MOREPhilip Elmer-DeWitt - Jun 14, 2012 7:17 AM ET
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