Three major products, hundreds of new features, thousands of new programmer interfaces
"We're going to talk about three things today," Steve Jobs said at the beginning his keynote speech Monday. Then he and his colleagues proceeded to talk about hundreds of things -- so many that days later the reporters who watched the two-hour presentation and the developers who attended the week-long conference that followed were still trying to wrap their heads around what Apple just unveiled.
There were some major themes:
Each of these themes was worthy of an Apple event in itself. Yet on top of them Jobs & company piled long lists of new features and services. It was, in a way, utterly out of character. Microsoft (MSFT) is the company that weighs its products down with bells and whistles most users will never use. Apple (AAPL) is the company that keeps things simple.
Not this time.
The presenters tried to limit the features they highlighted to 30 -- 10 for the new Mac operating system, 10 for the new iPhone and iPad operating system, 10 for iCloud -- but they also hinted at how much more they could have talked about:
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