Three major products, hundreds of new features, thousands of new programmer interfaces
"We're going to talk about three things today," Steve Jobs said at the beginning his keynote speech Monday. Then he and his colleagues proceeded to talk about hundreds of things -- so many that days later the reporters who watched the two-hour presentation and the developers who attended the week-long conference that followed were still trying to wrap their heads around what Apple just unveiled.
There were some major themes:
Each of these themes was worthy of an Apple event in itself. Yet on top of them Jobs & company piled long lists of new features and services. It was, in a way, utterly out of character. Microsoft (MSFT) is the company that weighs its products down with bells and whistles most users will never use. Apple (AAPL) is the company that keeps things simple.
Not this time.
The presenters tried to limit the features they highlighted to 30 -- 10 for the new Mac operating system, 10 for the new iPhone and iPad operating system, 10 for iCloud -- but they also hinted at how much more they could have talked about:
Reports that Apple had announced he will be speaking at WWDC turn out to be a year out of date.
In what may be a record for the number of crossed-out words in a single item, GigaOM's Charles Jade has retracted nearly everything he posted Tuesday morning, admitting shamefacedly that he "mistakenly referenced a [year] old press release."
His original post, quoting an official Apple (AAPL) announcement "highlighting Steve Jobs as keynote MOREPhilip Elmer-DeWitt - May 24, 2011 12:42 PM ET
|Apple shares soar on increased buyback|
|Many low-wage workers not protected by minimum wage|
|Stocks: The win streak is over|
|HBO shows coming to Amazon ... not Netflix|
|Facebook profit triples on mobile growth|