World Series

Is Apple more popular than baseball?

May 8, 2011: 8:02 AM ET

Four times as many people now visit Apple Stores as go to Major League Baseball games

Click to enlarge. Sources:,

A throw-away stat on Business Insider last month comparing the number of visitors to Apple's (AAPL) retail stores last quarter (71.1 million, down from 74.5 million during the Christmas quarter) to Major League Baseball attendance figures for the entire 2010 season (73.6 million) got me thinking.

Could it be that Apple is more popular than America's national sport?

The company is certainly more profitable than professional baseball. Apple's revenue for fiscal year 2010 was $65.2 billion, $9.8 billion from the Apple stores alone, compared with the MLB's total revenue of $7 billion.

And as the chart above shows, visitors to the Apple stores -- which will celebrate their 10th anniversary next week -- overtook attendance at Major League Baseball stadiums in 2006 and never looked back.


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