It's been falling ever since and is now approaching 1985's level
FORTUNE -- In a chart posted on Twitpic Monday, Asymco's Horace Dediu shows that the multiple of PCs sold to Apple (AAPL) Macs sold has been falling steadily since it peaked in 2004 and is approaching the ratio of 1985.
Brian S Hall points out in his Smartphone Wars blog that 1985 was the year Microsoft (MSFT) released Windows. "It was MOREPhilip Elmer-DeWitt - Jul 3, 2012 5:54 AM ET
Barnes & Noble won't confirm that its e-reader will run its new partner Microsoft's upcoming mobile operating system. But here's why it should.
FORTUNE -- When Barnes & Noble announced a strategic partnership with Microsoft earlier this week, they set tongues wagging. It wasn't only because the Redmond, Washington-based software giant will invest a whopping $605 million in the Nook business over the next five years. What technophiles frothed over was MOREJP Mangalindan, Writer - May 3, 2012 3:11 PM ET
What Tim Cook didn't say in last week's earnings call
FORTUNE -- When it reports on Mac sales in its retail stores, Apple (AAPL) likes to make the point -- as Tim Cook did again last week -- that roughly half of the Macs sold in Apple Stores are sold to customers who never owned a Mac before.
In a report issued Monday entitled "What Tim Cook Didn't Say," Consumer Intelligence Research Partners, MOREPhilip Elmer-DeWitt - Apr 30, 2012 2:58 PM ET
Having written several times -- and taken a lot of heat from PC users -- about the relative security of Apple's (AAPL) operating systems (See Why are there no Mac viruses), I feel obliged to report that Mac OS X is under what appears to be the most serious malware attack to date.
According to a report posted MOREPhilip Elmer-DeWitt - Apr 5, 2012 8:08 AM ET
Apple's U.S. MacBook sales came in softer than expected in December, according to NPD
In a note to clients issued Tuesday, Piper Jaffray's Gene Munster offered his analysis of the NPD Group's final PC retail sales data for 2011.
The news, as he sees is, is good and bad.
Domestic Mac unit sales were up 12% for the quarter, according to NPD, which isn't bad given that sales of Microsoft (MSFT) Windows PCs MOREPhilip Elmer-DeWitt - Jan 17, 2012 8:08 AM ET
Biggest savings on Macs. Best deals on accessories. But beware the malware.
Apple (AAPL) posted its Black Friday sale prices at 12:01 a.m. Pacific Time Friday and they were exactly as rumored.
The savings on Apple-branded products range from a high of 15.94% on $69 accessories like the Magic Trackpad to 7.02% -- less than the sales tax in 25 states -- on the $299 Time Capsule 2TB.
A guide to the best deals:
WARNING: MOREPhilip Elmer-DeWitt - Nov 25, 2011 6:30 AM ET
Their PC shipments grew by double digits while the broader market fell more than 11%
Even without counting the iPad, Apple (AAPL) gained smartly on the major personal computer vendors in Europe last quarter according to a report issued Monday by Gartner, Inc.
While the broader market for PCs fell 11.4% in the quarter, Apple's Mac shipments grew 19.6%. Only Asus, which specializes in Microsoft (MSFT) Windows-based notebooks, grew faster.
Otherwise, writes Gartner's MOREPhilip Elmer-DeWitt - Nov 14, 2011 12:14 PM ET
A project developed during the company's dark ages has much to teach us today
"I had been paid to do a job, and I wanted to finish it. My electronic badge still opened Apple's doors, so I just kept showing up."
So begins the bizarre story Ron Avitzur tells about how he managed to create a lovely piece of software called Graphing Calculator in the Apple (AAPL) of 1993-1994 -- the dark ages MOREPhilip Elmer-DeWitt - Nov 1, 2011 3:31 PM ET
The voice of Windows in the enterprise discovers that Mac users are more productive
That 41% of enterprises won't let Apple (AAPL) PCs anywhere near their computing services -- not even e-mail or the Internet -- should come as no surprise to the IT professionals who subscribe to Forrester Research's market research reports. After all, it reflects the advice that Forrester has been giving information technology departments for decades. Take, for MOREPhilip Elmer-DeWitt - Oct 27, 2011 8:00 AM ET
Among the highlights of the excerpt from Walter Isaacson's Steve Jobs in the current issue of Fortune is the story of how Jobs repaired Apple's (AAPL) relationship with Microsoft (MSFT) just in time to get Bill Gates to participate in his 1997 MacWorld keynote. Jobs waited until the end to introduce, after a dramatic pause, Apple's new partner and investor. Suddenly Gates' face appeared, to boos and catcalls, on a giant screen.
"That was my MOREPhilip Elmer-DeWitt - Oct 24, 2011 12:40 PM ET
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