• Xbox's mass-market makeover

    A new interface and customized avatars gives the Xbox a Wii-like feel. Image: Microsoft

    By Yi-Wyn Yen

    LOS ANGELES - Microsoft's Xbox 360 is getting an image makeover. To appeal to the "casual" gaming audience, Microsoft executives on Monday said they are aggressively marketing the hardcore gamer console as a multipurpose entertainment machine to watch movies, TV shows, and listen to music.

    The approach appears to be the latest tactic to compete with MORE

    - Jul 14, 2008 6:10 PM ET
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  • The game remains the same at E3

    The big buzz at the E3 Media & Business Summit is that there's no big buzz this year.

    Gaming analysts say they're not expecting any big surprises from the big three  companies – Microsoft (MSFT), Nintendo (NTDOY), and Sony (SNE) – at E3, one of the largest events in the $37.5 billion video game industry. The three main drivers of E3, which kicks off Monday,  will not unveil any new game MORE

    - Jul 14, 2008 1:23 AM ET
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  • Nintendo offers a raincheck for Wii shortage

    By Yi-Wyn Yen

    For all the last-minute Christmas shoppers who can't find a Wii, Nintendo (NTDOY) is offering gift certificates that guarantee you can pick one up in January. Consumers must pay the $249 for the sold-out video game console at a GameStop (GME) on Dec. 20 and 21 and will then receive an I.O.U. to pick up the Wii after the holidays.

    "We expect this to be a great way to MORE

    - Dec 14, 2007 1:45 PM ET
  • Sega head: Industry stunned by Activision/Vivendi merger

    By Jeffrey M. O'Brien

    On one level, the proposed $18.8 billion merger of Activision (ATVI) and Vivendi's Blizzard Entertainment (EPA:VIV) seems to make a lot of sense. Good mergers maximize revenue by combining non-overlapping products (like the Guitar Hero Franchise, Tony Hawk, and the World of Warcraft phenomenon), and maximize profits by consolidating administrative costs. But in an industry like gaming, there's an X factor, creativity. Sure, these companies fit MORE

    - Dec 3, 2007 11:12 PM ET
  • Microsoft's Wii-killer

    By Yi-Wyn Yen

    The Nintendo Wii won't be the only family-friendly game console on store shelves this holiday season. On Tuesday, Microsoft unveiled the Xbox 360 Arcade, its answer to the hot-selling Wii.

    The $280 Arcade is relatively cheap (like the Wii), has a wireless controller (like the Wii), and comes with a packaged set of games (like the Wii). The new, low-end Xbox is also being heavily marketed as the "family-friendly" MORE

    - Oct 24, 2007 10:09 AM ET
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  • Bragging Rights: Xbox finally outsells the Wii

    Microsoft (MSFT) finally got the bragging rights it's been looking for all year. Its Xbox 360 has defeated the Nintendo Wii — at least for the month of September.

    For the first time this year, Microsoft sold more consoles in a single month than the red-hot Wii. Hard-core gamers just had to have the new Halo 3, and the Xbox 360 was the only console that could play it. Anticipation of MORE

    - Oct 19, 2007 9:14 AM ET
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