A new interface and customized avatars gives the Xbox a Wii-like feel. Image: Microsoft
By Yi-Wyn Yen
LOS ANGELES - Microsoft's Xbox 360 is getting an image makeover. To appeal to the "casual" gaming audience, Microsoft executives on Monday said they are aggressively marketing the hardcore gamer console as a multipurpose entertainment machine to watch movies, TV shows, and listen to music.
The approach appears to be the latest tactic to compete with MOREyiwyn - Jul 14, 2008 6:10 PM ET
The big buzz at the E3 Media & Business Summit is that there's no big buzz this year.
Gaming analysts say they're not expecting any big surprises from the big three companies – Microsoft (MSFT), Nintendo (NTDOY), and Sony (SNE) – at E3, one of the largest events in the $37.5 billion video game industry. The three main drivers of E3, which kicks off Monday, will not unveil any new game MOREyiwyn - Jul 14, 2008 1:23 AM ET
By Yi-Wyn Yen
For all the last-minute Christmas shoppers who can't find a Wii, Nintendo (NTDOY) is offering gift certificates that guarantee you can pick one up in January. Consumers must pay the $249 for the sold-out video game console at a GameStop (GME) on Dec. 20 and 21 and will then receive an I.O.U. to pick up the Wii after the holidays.
"We expect this to be a great way to MOREyiwyn - Dec 14, 2007 1:45 PM ET
By Jeffrey M. O'Brien
On one level, the proposed $18.8 billion merger of Activision (ATVI) and Vivendi's Blizzard Entertainment (EPA:VIV) seems to make a lot of sense. Good mergers maximize revenue by combining non-overlapping products (like the Guitar Hero Franchise, Tony Hawk, and the World of Warcraft phenomenon), and maximize profits by consolidating administrative costs. But in an industry like gaming, there's an X factor, creativity. Sure, these companies fit MOREJeffrey M. O'Brien - Dec 3, 2007 11:12 PM ET
By Yi-Wyn Yen
The Nintendo Wii won't be the only family-friendly game console on store shelves this holiday season. On Tuesday, Microsoft unveiled the Xbox 360 Arcade, its answer to the hot-selling Wii.
The $280 Arcade is relatively cheap (like the Wii), has a wireless controller (like the Wii), and comes with a packaged set of games (like the Wii). The new, low-end Xbox is also being heavily marketed as the "family-friendly" MOREyiwyn - Oct 24, 2007 10:09 AM ET
Microsoft (MSFT) finally got the bragging rights it's been looking for all year. Its Xbox 360 has defeated the Nintendo Wii — at least for the month of September.
For the first time this year, Microsoft sold more consoles in a single month than the red-hot Wii. Hard-core gamers just had to have the new Halo 3, and the Xbox 360 was the only console that could play it. Anticipation of MOREyiwyn - Oct 19, 2007 9:14 AM ET
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