How one Twitter post launched a flood of free publicity for Apple
He's no Steve Jobs -- that's for sure -- but Apple (AAPL) senior vice president Phil Schiller may have set a personal record for how much marketing buzz he can generate per ASCII character.
Responding to a request on Twitter, he let slip that the long-delayed white iPhone 4 will be available this spring.
By Monday morning his 94-character (including spaces) reply had generated more than four dozen news stories and blog posts and was one of the lead items on Techmeme, a closely watched tech news aggregator.
That's nothing compared with what Schiller's boss can do with a single e-mail, but pretty good bang for the buck nonetheless.
Also on Fortune.com:
[Follow Philip Elmer-DeWitt on Twitter @philiped]
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"It's a 'scaled-up smartphone' -- that's a bizarre product in our view." -- Apple COO Tim Cook on current Android tablets (TechCrunch)
Apple announced a record first quarter with sales of $26.7 billion, up 70.5% compared with last year, profits of $6 billion, up 77.7%, iPhone sales of 16.2 million units, up 85.8%, iPad sales of 7.33 MOREJP Mangalindan, Writer - Jan 19, 2011 6:00 AM ET
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