white iPhone 4
The white iPhone 4, in 94 characters
March 14, 2011: 8:52 AM ETHow one Twitter post launched a flood of free publicity for Apple
Source: Twitter
He's no Steve Jobs -- that's for sure -- but Apple (AAPL) senior vice president Phil Schiller may have set a personal record for how much marketing buzz he can generate per ASCII character.
Responding to a request on Twitter, he let slip that the long-delayed white iPhone 4 will be available this spring.
By Monday morning his 94-character (including spaces) reply had generated more than four dozen news stories and blog posts and was one of the lead items on Techmeme, a closely watched tech news aggregator.
That's nothing compared with what Schiller's boss can do with a single e-mail, but pretty good bang for the buck nonetheless.
Also on Fortune.com:
- Waiting for the great white iPhone
- A white (iPhone) Christmas?
- Apple's amazing, incredible Phil Schiller
[Follow Philip Elmer-DeWitt on Twitter @philiped]
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JP Mangalindan, Writer - Jan 19, 2011 6:00 AM ETPosted in: Apple, AT&T, Hewlett-Packard, HP, iPhone, Microsoft OneNote, Mobile, Palm, Universal Serial Bus, WebOS, White iPhone, white iPhone 4
