Gizmo maker Logitech hopes to make it big in the consumer electronics business.
Logitech, best known for making computer accessories like mice, webcams, and keyboards, wants to be a player in a burgeoning and potentially hot business: smart TV. And it has teamed up with Google and Intel to do it.
Based in Fremont, Calif., Logitech (LOGI) is the first company out of the gate with a contraption that brings Google's new TV product to any HD television -- provided there is the right input gear and broadband access. Google (GOOG) supplies the Android-based software that will enable all sorts of apps to run on your TV, and Intel (INTC) the computer chips to power it. Logitech wraps it in a $299 hardware package with a keyboard and other control devices that consumers can plug into their flat-screen televisions. More
The question in the aftermath of Google's smart TV announcement is, who wants one? Especially since over the last decade, mating the PC to a television has resulted in an unholy alliance that primarily sent people running from their favorite gadget store. Remember WebTV (now the lackluster MSNTV)? Or all those media centers that every PC manufacturer was flogging? Youch.
Paul Otellini, CEO of Intel (INTC) certainly does. The largest maker MORE
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