By Chanelle Bessette, reporter
FORTUNE--Retailers and analysts have dubbed today "Green Monday," another opportunity (one week after Cyber Monday" to promote online specials and bolster sales numbers. For retailing giant Wal-Mart (WMT), which says it already has seen record online traffic and sales this holiday season, Green Monday represents another chance to not only surpass its ambitious e-commerce numbers, but to find ways to link its e-store and apps to its more than 3,800 Walmart stores in the U.S.
Wal-Mart executives have said they want to make online and physical shopping experiences to complement each other. If a store is sold out of an item, for example, Walmart customers should be able to go on their smartphones or tablets and easily find the same item. Neil Ashe, Wal-Mart's president and CEO of global e-commerce, described the company's strategy in an interview earlier this year at Brainstorm Tech conference.
Joel Anderson, president and CEO of Walmart.com, tells Fortune that the company's efforts at online-offline synergy are starting to pay off. "Mobile visits made over 50% of the visits to Walmart.com," he says. In addition, Anderson has noticed more consumers using their mobile devices to check prices and reviews while in physical Wal-Marts as well as order online and pick up at a brick-and-mortar location.
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To be sure, online commerce still represents a small fraction of Wal-Mart's annual sales. The company, ranked No. 1 title on the Fortune 500 list, raked in $466 billion in sales in 2012. Executives have projected the retailer's online sales would hit about $10 billion this year, but Anderson says it is "is in a position to exceed" that forecast. (Amazon.com (AMZN), ranked No. 56 on the Fortune 500, last year had more than $48 billion in revenue.)
Anderson declined to disclose revenues for Cyber Monday, but he says that it was the biggest online sales day in the history of Wal-Mart. It capped a bustling shopping period that Wal-Mart in a press release describes as "the highest five-day stretch in online sales for the retailer to date."
The co-author of Earth: The Sequel on alternative energy, leadership qualities, and the most important thing he learned in school.
By Chanelle Bessette, reporter
FORTUNE -- Fortune's annual Brainstorm Green conference brings together individuals who strive to build a sustainable future across various industries. In this weekly feature, we shine a spotlight on an attendee to offer their personal insight on business, environmentalism, and entrepreneurship.
As president of the Environmental Defense Fund, Fred MOREOct 8, 2013 10:37 AM ET
The "4-Hour" guru is scaling back on startup investments and holding off on another book. Look for him instead on primetime TV.
FORTUNE -- If anyone gets the entrepreneur's plight, it's Tim Ferriss. The East Hampton, N.Y.-raised, Princeton-educated author once worked in sales at a data storage company before starting a sports nutrition supplement company and penning The 4-Hour Workweek in 2007. The controversial New York Times bestseller inculcated readers to Ferriss's "lifestyle MOREJP Mangalindan, Writer - Aug 22, 2013 10:06 AM ET
Some say collecting and remitting sales taxes would be too complicated and expensive for smaller businesses. But that doesn't seem to be the case.
FORTUNE -- Taxes on Internet sales have been talked about since the birth of e-commerce. In those early web days, one major objection was that taxes would be impossible to collect, given all the various local and state sales-tax regimes. Forcing merchants to adhere to the laws of MOREDan Mitchell, contributor - May 7, 2013 10:45 AM ET
The new e-retailer wants to do for tech inventors what crowd-funding site Kickstarter has done for thousands of aspiring entrepreneurs -- without the risk.
FORTUNE -- For the modern inventor, getting her creation in the hands of consumers can be just as trying as conjuring up the product in the first place. "So many people who build hardware love building products but spend all their time doing manufacturing and distribution," explains 29-year-old MOREJP Mangalindan, Writer - May 2, 2013 10:55 AM ET
Wal-Mart says it plans to create a sustainability index to track every product it sells, cut $1 billion in costs by 2020 through energy efficiency efforts, and pass the savings on to customers.Shelley DuBois, writer-reporter - Apr 30, 2013 9:01 AM ET
Wal-Mart, Best Buy, and MacMall have all lowered their prices on iPads and iPad minis.
FORTUNE -- It's only been 163 days since Apple (AAPL) introduced the iPad mini and updated its full-size iPad line -- roughly half the tablet's usual 311-day product cycle according to MacRumors' invaluable Buyer's Guide.
In fact the guide, which advises readers when it's safe to buy an Apple product, still has a "Buy Now! Product just updated" recommendation MOREPhilip Elmer-DeWitt - Apr 4, 2013 6:10 AM ET
What Tim Cook didn't say in last week's earnings call
FORTUNE -- When it reports on Mac sales in its retail stores, Apple (AAPL) likes to make the point -- as Tim Cook did again last week -- that roughly half of the Macs sold in Apple Stores are sold to customers who never owned a Mac before.
In a report issued Monday entitled "What Tim Cook Didn't Say," Consumer Intelligence Research Partners, MOREPhilip Elmer-DeWitt - Apr 30, 2012 2:58 PM ET
Rob Walton, Chairman of Wal-Mart Stores, and Peter Seligmann, CEO of Conservation International spoke to Fortune's Andy Serwer at the magazine's Brainstorm Green conference in Laguna Niguel, California.
Below is an unedited transcript of their discussion:
MODERATOR: Now, our last session before lunch I'd like to bring out my great colleague, friend, managing editor, Andy Serwer, who's going to talk about next generation capitalism. Andy?
ANDY SERWER: Good morning, everyone, good afternoon. I guess MOREApr 17, 2012 5:54 PM ET
It's important to bring sustainable foods to the masses, but the companies doing it don't always agree on how to get there.
By Jennifer Reingold
FORTUNE -- "A lot of eco-fascists in my world were very upset when I started selling to Wal-Mart," says Gary Hirshberg, CEO of Stonyfield Farms. They said "'This is the devil.' But this is the angel in my world."
Speaking as part of the "Boundaries of Sustainability" panel MOREApr 17, 2012 3:09 PM ET
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