The high-quality streaming service comes to the cross-platform home theater app.
Photo: Boxee
In another coup for VUDU, the startup Wal-Mart (WMT) acquired back in February for over $100 million, Boxee announced today that the high-quality video-on-demand service will appear on Boxee Box, a dedicated $199 set-top box launching next month, as well as the Boxee app.
"It rounds out our movie offering," says Andrew Kippen, Vice President of Marketing for Boxee. "We have a Netflix application, indie movies online, and others, but one of the things missing was new blockbusters. As soon as titles like Prince of Persia or Splice come around on DVD, they're also available same-day on VUDU."
The partnership should benefits both parties, which are vying for a piece of an increasingly competitive market -- online video streaming -- occupied by competitors like Apple TV, Google TV, and Roku. For VUDU, it means visibility to Boxee's 1.4 million users, while VUDU's 15,000-plus collection of movies will help expand Boxee's own library, which to date, did not offer HD video-on-demand content. That puts it ahead of a service like Hulu which, despite being a leader in video streaming, doesn't offer HD content. More
The retailing giant's purchase of a little startup has industry watchers wondering what happens next.
While everyone else was watching the Olympics on TV this week, TV and movie industry executives were watching a deal between Wal-mart and a little-known Silicon Valley startup.
That's because Wal-Mart said Monday it is buying Vudu, whose embedded technology enables viewers to buy or rent HD movies from a catalog of 16,000 titles via a broadband MORE
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