The films that opened and closed Apple's WWDC keynote were a message to Wall Street.
FORTUNE -- "The first thing we ask," reads the text in Intention, the 90-second video that opened Apple's (AAPL) World Wide Developers Conference Monday, "is what do we want people to feel?"
"Delight. Surprise. Love. Connection. Then we begin to craft around our intention. It takes time. There are a thousand no's for every yes. We simplify. MOREPhilip Elmer-DeWitt - Jun 11, 2013 7:02 AM ET
See the keynote, the films, the demos, the new Macs, the new features, the new look.Philip Elmer-DeWitt - Jun 10, 2013 7:07 PM ET
Are Apple users different? Are Android users poorer? Are shipment numbers bogus?
FORTUNE -- The year in review report issued Monday by Ooyala, a venture-funded video services company founded by former Google (GOOG) employees, is 27 pages long. But the only page that's getting any attention is the one that shows Apple (AAPL) iOS users spending twice as much time watching videos on their devices as Android users. It's a finding, MOREPhilip Elmer-DeWitt - Mar 12, 2013 6:46 AM ET
Scheduled for release in October, it's reportedly due out today (Thursday)
FORTUNE -- One of the tentpole presentations of Apple's (AAPL) Sept. 12 iPhone 5 event was a demo of the eleventh major revision of iTunes, the company's much-used and not-much-loved application for serving up music, movies, TV shows, podcasts, books, apps, ring tones, radio and who knows what else.
(Anil Dash's quip that "Apple should put someone in charge of iTunes so they MOREPhilip Elmer-DeWitt - Nov 29, 2012 7:01 AM ET
A mock ad from circa 1991 resurfaces on YouTube
FORTUNE -- The provenance of this charming parody is unclear. It has been attributed to Saturday Night Live, and according to YouTube, NBC Universal has claimed the copyright. But can that be right? But in most versions I've seen, there's a Comedy Central logo in the lower right-hand corner. In any event, you can tell Apple (AAPL) didn't create it because Macintosh MOREPhilip Elmer-DeWitt - Nov 10, 2012 12:57 PM ET
The iPad without a name gets the Hollywood treatment
Apparently Apple (AAPL) was too busy shooting videos to choose a name for the new iPad. Three of these films have been posted on apple.com: a 30-second TV ad, a 5:30-minute backgrounder and -- as of 3:30 p.m. -- the 1:23-hour video of today's unveiling.Philip Elmer-DeWitt - Mar 7, 2012 3:44 PM ET
The struggling streaming company's stock surged on rumors Verizon might acquire it. But there are plenty of better suitors out there.
By Kevin Kelleher, contributor
FORTUNE -- The rise of Netflix took years, but the fall is taking much less time. After enjoying a steady increase in its stock price from $5 a share in late 2002 to $305 a share this summer, the stock has plunged back to $73 a share MOREDec 14, 2011 9:13 AM ET
He had the audience in stitches at a 1998 convention of higher education IT directors
Steve Jobs' thoughts about television evolved in the years since this fuzzy YouTube video was shot at CAUSE 1998, the annual convention of the College and University Systems Exchange. But even then -- one year after his return to Apple (AAPL) -- he was clearly wrestling with the problem of trying to merge TVs and PCs.
The four-minute segment is part MOREPhilip Elmer-DeWitt - Nov 18, 2011 11:15 AM ET
A rare glimpse at what he had in mind for the company nine months before his return
The spring and summer of 1996 was an important period of transition for Steve Jobs. Pixar, which had gone public the previous November, had lost half its market cap. NeXT was collapsing. And in a matter of months Jobs would sell what was left of the company -- its NextSTEP operating system -- to MOREPhilip Elmer-DeWitt - Sep 18, 2011 2:31 PM ET
How would you describe Steve Jobs in a sentence or two?
It's not as easy as you might think. In the 1:30 video below (and here), editors at Fortune and CNNMoney try to capture Apple's (AAPL) former CEO in 20 words or less.
>Philip Elmer-DeWitt - Aug 27, 2011 7:16 AM ET
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