The struggling streaming company's stock surged on rumors Verizon might acquire it. But there are plenty of better suitors out there.
By Kevin Kelleher, contributor
FORTUNE -- The rise of Netflix took years, but the fall is taking much less time. After enjoying a steady increase in its stock price from $5 a share in late 2002 to $305 a share this summer, the stock has plunged back to $73 a share MOREDec 14, 2011 9:13 AM ET
He had the audience in stitches at a 1998 convention of higher education IT directors
Steve Jobs' thoughts about television evolved in the years since this fuzzy YouTube video was shot at CAUSE 1998, the annual convention of the College and University Systems Exchange. But even then -- one year after his return to Apple (AAPL) -- he was clearly wrestling with the problem of trying to merge TVs and PCs.
The four-minute segment is part MOREPhilip Elmer-DeWitt - Nov 18, 2011 11:15 AM ET
A rare glimpse at what he had in mind for the company nine months before his return
The spring and summer of 1996 was an important period of transition for Steve Jobs. Pixar, which had gone public the previous November, had lost half its market cap. NeXT was collapsing. And in a matter of months Jobs would sell what was left of the company -- its NextSTEP operating system -- to MOREPhilip Elmer-DeWitt - Sep 18, 2011 2:31 PM ET
How would you describe Steve Jobs in a sentence or two?
It's not as easy as you might think. In the 1:30 video below (and here), editors at Fortune and CNNMoney try to capture Apple's (AAPL) former CEO in 20 words or less.
>Philip Elmer-DeWitt - Aug 27, 2011 7:16 AM ET
In 5:50, why he was ousted, what he learned and what happened when he came back
I'm particularly fond of the latest video out of CNNMoney, and not just because I get a lot of face time in it.
Steve Jobs once said that Apple (AAPL) was only a few quarters away from bankruptcy in 1996. Today it's the most valuable tech company on the planet, with more than $76 billion in MOREPhilip Elmer-DeWitt - Aug 25, 2011 3:24 PM ET
Ask that the company either support the previous version or sell it to someone who will
Nobody has sued Apple (AAPL) yet over the changes it made in Final Cut Pro X, the latest version of its popular professional video editing software, but judging from the language in the petition gathering signatures on the Web, it's just a matter of time.
Endorsed by a long list of people who describe themselves as MOREPhilip Elmer-DeWitt - Jun 27, 2011 2:42 PM ET
Gay, lesbian and transgender employees contribute a video to the "It Gets Better" project
Apple (AAPL) on Thursday offered the public a rare and surprisingly intimate look at some of the people who help make its products.
As their contribution to the "It Gets Better" website, more than a dozen gay, lesbian, bisexual and transgender Apple employees talked on camera about how they managed to survive high school.
The It Gets Better Project MOREPhilip Elmer-DeWitt - Apr 15, 2011 7:24 AM ET
"I only need to say this one sentence to get across the magnitude of this launch," wrote Julian Alexander (AKA Tommo_UK) on Investor Village's AAPL Sanity board Friday evening:
"The lines were bigger than for ANY launch, I have ever seen, for anything, anywhere. Including for any iPhone launched to-date or last year's iPad.
"Simply awe inspiring," he continued. "There must have been several thousand people lining up outside the MOREPhilip Elmer-DeWitt - Mar 26, 2011 11:10 AM ET
An hour after this was shot in NYC, the queue had swelled to nearly 1,200 people
The second edition of Apple (AAPL) tablet computer drew the largest crowd I've ever seen at New York's Fifth Avenue Apple Store. This was shot at 4 p.m. Friday. By the time the doors of the big glass cube opened, Gene Munster's team at Piper Jaffray had counted 1,190 heads.
It took 4 minutes and 38 MOREPhilip Elmer-DeWitt - Mar 12, 2011 6:57 AM ET
Apple (AAPL) has finally posted streaming video of Wednesday's iPad 2 event. You can get the full, 71-minute version here.
If your time is short, CNNMoney has boiled Steve Jobs' part of the proceedings down to 90 seconds here. If you have a few more minutes, ABCNews.com has 4:35 of Jobs' performance here. I've posted a vodpod of that one below the fold.Philip Elmer-DeWitt - Mar 2, 2011 11:22 PM ET
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