Video editing
Apple issues a Final Cut Pro X mea culpa -- sort of
June 29, 2011: 11:17 AM ETAfter 600 negative reviews and a 5,000-signature petition, it offers 4 'not yet's and 2 'soon's
Eight days after releasing Final Cut Pro X, the latest update to its popular professional video editing software, Apple (AAPL) issued an FAQ designed to answer what it describes as "a lot of discussion in the pro video community."
"A lot of discussion" is an understatement.
The program was lampooned on Conan O'Brien. It triggered the current No. 1 letter-writing campaign on PetitionOnline, with more than 5,000 signatures. And it drew more than 600 one-star reviews (the most negative Apple allows) on the Mac App Store.
The FAQ itself is a classic. Apple continues to describe the update as "a breakthrough" that has "impressed many pro editors." But in its answers, it is forced to acknowledge the limitations of the version released last week and ask customers to take what is, in effect, a rain check.
By our count we read:
- 4 "not yets"
- 1 "in a limited manner"
- 1 "as soon as they are updated"
- 1 "will be available soon"
Apple has issued some refunds to disgruntled buyers, but they are not guaranteed.
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600 filmmakers sign complaint about Final Cut Pro X
Ask that the company either support the previous version or sell it to someone who will
Nobody has sued Apple (AAPL) yet over the changes it made in Final Cut Pro X, the latest version of its popular professional video editing software, but judging from the language in the petition gathering signatures on the Web, it's just a matter of time.
Endorsed by a long list of people who describe themselves as MORE
Philip Elmer-DeWitt - Jun 27, 2011 2:42 PM ET -
Conan O'Brien's video editors spoof Apple's Final Cut Pro X
More fallout from the botched update of the Mac's professional video editing software
Four days after Apple (AAPL) released Final Cut Pro X, the latest version of its top-of-the-line video editing software, the repercussions are still rippling through Hollywood and the tech press.
David Pogue, who gave it a positive review in Thursday's New York Times, was forced to revisit his assessment that afternoon. "In 10 years of writing Times columns, I've MORE
Philip Elmer-DeWitt - Jun 25, 2011 11:44 AM ET -
The Final Cut Pro X debacle
One day later, 501 reviews, 229 of them negative
"Since the early 2000s," according to its Wikipedia entry, "Final Cut Pro began to develop a large and expanding user base, mainly video hobbyists and independent filmmakers." By 2008, according to a survey published by the American Cinema Editors Guild, more than one in five members had abandoned Avid's (AVID) Media Composer and were doing their post-production work on Final Cut Pro.
Which MORE
Philip Elmer-DeWitt - Jun 22, 2011 6:34 PM ETPosted in: Apple, Avid Technology, Final Cut Pro, Mac, Mac App Store, Media Composer, PCs, software, Video editing
