Vadim Lavrusik

Four things Google needs to do to beat Facebook on the social web

June 24, 2011: 10:56 AM ET

By Ben Elowitz, contributor

Facebook is the social king today, but Google doesn't have to give up on the Internet's future.

Google CEO Larry Page

Google CEO Larry Page

FORTUNE -- Google is confronting a series of rugged (and, perhaps, ultimately insurmountable) challenges.  And make no mistake: these challenges loom large, because Google's dominance of the Internet landscape is increasingly being threatened by Facebook's rise.

If Google (GOOG) is going to maintain its leadership, still-new CEO Larry Page needs to have a plan for the social Web. And, as the new CEO, he'll need investors to be confident that he's got this handled.

There are four things Page could do to renew Google's dominance:

1. Admit that Google has a problem. More

  • Facebook: Journalists' friend or foe?

    By Peter Lauria, contributor

    A new Facebook effort aims to help journalists use social media. But other motives may be at work.

    FORTUNE -- Vadim Lavrusik, the cherub-cheeked 25-year old who heads up Facebook's new journalist program initiative, has been generating a lot of chatter in media circles, and not just for his thoughtful missives about how ink-stained wretches could better utilize the social network to promote their work or find sources. His MORE

    May 23, 2011 12:24 PM ET
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