FORTUNE -- In early June, Bloomberg's Peter Burrows reported that before the end of the month Apple (AAPL) would launch a trade-in program to make it easier for existing iPhone owners to upgrade to an iPhone 5.
June came and went. July as well, and most of August.
It turns out Burrows got both the month wrong and the model Apple would be pushing.
According to MacRumors' Eric Slivka, the company is just now getting ready to begin a nationwide iPhone trade-in program designed to swap huge numbers of old phones for huge numbers of new ones.
On Monday, Slivka writes, first line staffers at U.S. Apple stores will get their instructions. The rest will get theirs next week, well before September 10.
By then, according to pretty much everybody, Apple will be ready to have customers upgrade to even newer phones: A faster iPhone 5S and a cheaper iPhone 5C.
There was one angle -- perhaps the most interesting -- that Burrows didn't get wrong. The trade-in program, according to someone who was blabbing to Bloomberg two months ago, kills two of Apple's birds with one stone:
"Used iPhones collected in the U.S. will only be resold in emerging markets, where Apple's share is lower and demand for cheap devices is greater, said one of the people. That way, the resale of Apple's older models won't cannibalize iPhone 5 sales in the U.S., the person said."
BTIG's Walter Piecyk rates Apple a "buy" for all the wrong reasons
FORTUNE -- Apple's (AAPL) share price popped $3.50 in pre-market trading shortly after 7:50 a.m. Thursday. That was just about when -- to the minute -- BTIG's Walter Piecyk e-mailed clients a note upgrading the stock from "neutral" to "buy" for reasons that are so perverse only Piecyk's words can do them justice:
"Apple will soon report quarterly results which might MOREPhilip Elmer-DeWitt - Mar 14, 2013 10:07 AM ET
Over the Air (OTA) updates, like those issued on most Android phones, bring more rapid movement to a new platform than desktop updates like Apple's iPhone utilizes.
According to Localytics, Android phones who receive OTA updates are much more likely to update to new mobile OS's than users who must use the desktop to update. The illustration below compares the adoption of a new OS by iPhone 3GS users who must use their MORESeth Weintraub - Sep 15, 2010 7:27 AM ET
Faster processors, better graphics and longer battery life. The prices stay the same.
Apple (AAPL) on Tuesday issued a long-awaited update to its most popular computer line, the MacBook Pro. It had been 309 days since the machines were last refreshed -- 109 days longer than average.
The update covers six basic configurations, divided into two broad categories: two 13-inch models built around faster versions of the Intel (INTC) Core MOREPhilip Elmer-DeWitt - Apr 13, 2010 9:24 AM ET
Microsoft's big launch, it turns out, was not entirely trouble-free
College students who took advantage of a "deal too sweet to pass up" have run into a bit of trouble.
The $29 electronic version of Windows 7 Home Edition sold for Microsoft (MSFT) through Digital River (DRIV) doesn't seem to install properly on some 32-bit Vista machines.
Apparently the download files weren't properly packaged and when some users tried to "unload the MOREPhilip Elmer-DeWitt - Oct 24, 2009 8:03 AM ET
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