UBS

How Apple took the high ground in the battle for the global digital living room

Google and Microsoft are gaining, says an analyst. Sony, Amazon, Samsung are dark horses

Apple's (AAPL) tightly integrated software and content ecosystem is the template by which a UBS team led by Maynard Um judged the key players in the battle they see "brewing among the mega caps to own the consumer" in what they call the global digital living room.

"We believe the 'holy grail' for these vendors," they write in MORE