• Uber is starting to look like a lifestyle brand

    The rapidly expanding car service is trying to expand its mission.

    FORTUNE -- Ask Travis Kalanick about the future of Uber, and he'll tell you that it has become a brand that transcends its original mission. "Today, we're in the business of delivering cars," Kalanick said onstage at this year's Brainstorm Tech conference. In the year-and-a-half since Fortune profiled Kalanick, Uber has rapidly expanded into new markets, despite regulatory hiccups in cities MORE

    - Jul 23, 2013 6:37 PM ET
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  • Uber's plans go far beyond car rides

    That may be why it's getting more attention than ever.

    FORTUNE -- Uber is raising money again. After several weeks of speculation that the digital taxi-hailing service would raise a round large enough to value the company at well over $1 billion, CEO Travis Kalanick confirmed to the Wall Street Journal July 12 that he was talking to investors. The exact amount is TBD, but I plan to ask him about MORE

    - Jul 15, 2013 2:02 PM ET
  • Carsharing catches on with Millennials

    As the sharing economy expands into transportation, Millennials are growing up with carsharing, a very different spin on car ownership.

    By Kurt Wagner, reporter

    FORTUNE -- When RelayRides CEO Andre Haddad isn't using his 2006 Porsche 911, he encourages strangers to drive it.

    This willingness to share -- even something as valuable as a sports car -- is the premise behind carsharing, a growing industry that connects car owners with renters seeking MORE

    Mar 12, 2013 1:07 PM ET
  • Today in Tech: Is Facebook a viable business?

    Fortune's curated selection of tech stories from the last 24 hours. Sign up to get the round-up delivered to you each and every day.

    * Slate columnist Farhad Manjoo explores whether Facebook is a solid business given its unconventional mission to make "the world more open and connected." (Slate)

    * Zynga CEO Mark Pincus on why we're in the middle of a secular movement to free-to-play gaming. (VentureBeat)

    * One group of European regulators has asked MORE

    - Feb 3, 2012 10:45 AM ET
  • The trials of Uber

    The three-year-old San Francisco startup has an innovative service -- that works. Users around the world are signing up in droves. So why are cities like Washington D.C. trying to kill it?

    FORTUNE -- You need a ride. Instead of lingering at the intersection flailing your hand in the air, you fish out your smartphone. A few taps later, Uber's slick, futuristic logo appears, a seriffed "U" hovering over a stark MORE

    - Feb 2, 2012 1:35 PM ET
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