U.K.
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Europe's Phony iPhone Frenzy
For the faithful, waiting long hours in line for a new Apple (AAPL) product has become one of those formative experiences they'll be retailing to their grandchildren.
It's "a bit like going to a rock concert," Paul Waite told the London Times after sitting in the bitter cold outside Apple's Regent Street store for 12 1/2 hours on Friday for a chance to buy an iPhone on its first day of MORE
Philip Elmer-DeWitt - Nov 10, 2007 1:24 PM ETPosted in: Apple, Apple Stores, Carphone Warehouse, Frenzy, Germany, iPhone, Marketing, O2, T-Mobile, U.K. -
Apple iPhone set to launch in Germany and U.K.
Apple's (AAPL) iPhone makes its European debut Friday, starting with a special midnight event at T-Mobile's flagship Telekom shop in Cologne, Germany. Sales in the U.K. start at 6:02 p.m. at Apple, O2 and Carphone Warehouse outlets.
The openings have been preceded in the U.K. by the usual Apple marketing drum roll: TV ads in heavy rotation, flattering reviews in the national media (the Telegraph) and the Web (Trusted Reviews), and MORE
Philip Elmer-DeWitt - Nov 8, 2007 8:32 AM ET -
Behind the Scenes: The British iPhone Deal
A week before the scheduled Nov. 9 release of Apple's (AAPL) iPhone in the U.K., the Daily Telegraph has published a long interview with Matthew Key, the O2 UK chief executive who negotiated the deal with Steve Jobs. The story offers an interesting perspective on the iPhone, Apple, and its CEO as seen through the eyes of a English businessman.
According to Key, it started with an early morning call on MORE
Philip Elmer-DeWitt - Nov 3, 2007 9:44 AM ET
