The company is taking a low-key approach to its public offering, according to sources.
FORTUNE -- Twitter (TWTR) may be a publicly traded company as of this Thursday, but for the company's 2,300 employees, it'll be largely business as usual.
"I don't think you will find any Twitter IPO parties in San Francisco," says one investor. "It's just not that kind of culture."
On Wednesday, Twitter raised $1.82 billion, pricing 70 million shares at $26 MOREJP Mangalindan, Writer - Nov 7, 2013 8:24 AM ET
Interest in the iPad Air gained steam overnight. Talk about the MacBook Pro fell off sharply.
FORTUNE -- You know things have changed when an Apple (AAPL) event is immediately followed by not one but two illustrated surveys about how it played on social media.
The first graphic comes from Crimson Hexagon, an analytics firm out of Harvard that analyzed more than 180,000 tweets about the new Pads and summarized its findings MOREPhilip Elmer-DeWitt - Oct 23, 2013 4:30 PM ET
This year is shaping up to be the busiest for IPOs since 2007. There are some sound investments to be made in tech IPOs, the trick is separating them from the flashes in the pan.
By Kevin Kelleher, contributor
FORTUNE -- Earlier this year, I wrote that the sluggish tech IPO market in the first quarter of the year (four companies raising $221 million) presaged a bleak year for tech offerings in 2013. MOREOct 15, 2013 9:20 AM ET
... that it's profound, mundane, and best in moderation. A lot like a lot of things in real life, actually.
FORTUNE -- My friend Sarah's home burned down at the end of August. A social worker, she didn't have renter's insurance. Her friends immediately started organizing on her behalf. My sister sent around a Facebook invite for a poker tournament to raise funds. Someone else organized a fundraising page on MOREJessi Hempel, writer - Oct 9, 2013 12:31 PM ET
Advertisers who want to reach people who use social media while watching TV need to know their target audience: It's very different from the TV audience as a whole.
FORTUNE -- Social-media enthusiasts, especially those on Twitter, tend to think their hobby is more popular than it really is. If you're on Twitter a lot, and the people you know best are on Twitter a lot, it's easy to delude yourself MOREDan Mitchell, contributor - Oct 8, 2013 10:25 AM ET
Lots of people insist on watching TV while also interacting on social networks. Facebook and Twitter are both trying to capitalize on it.
FORTUNE -- During the extremely tense opening moments of Sunday's Breaking Bad finale, someone on the East Coast wrote on Facebook (FB), "Breaking Bad ... CAN'T BREATHE."
Which seemed odd. This man was expressing an intense reaction to an intense, riveting scene, even as the scene was unfolding -- and MOREDan Mitchell, contributor - Oct 4, 2013 10:37 AM ET
From Apple to ZocDoc, tech companies are hiring at a furious pace. But the No. 1 most-coveted gig just might surprise you.
FORTUNE -- If there's anything observers can say with certainty, it's that Silicon Valley remains an anomalous industry.
The numbers tell the story: Unemployment in startup-heavy San Francisco for instance, stood at 5.6% last August, well below the 8.9% state and 7.3% national averages. Most tech companies, big and small, MOREJP Mangalindan, Writer - Oct 1, 2013 8:03 AM ET
He joined on Friday. By Sunday morning @tim_cook was following 27 Twitter accounts.
FORTUNE -- Apple (AAPL) CEO Tim Cook has said so little about his private life that when he joined Twitter and started following some of the accounts he found there, it was a minor revelation.
We knew he was a fan of Auburn football and Duke basketball (the only personal details he includes in his profile).
But we've learned a MOREPhilip Elmer-DeWitt - Sep 22, 2013 12:48 PM ET
One social network's stock market debut is another's handbook on what to do and what not to do.
FORTUNE -- With its stock currently hovering around $44, Facebook (FB) is sitting pretty now, but its public offering was anything but smooth. During the social network's initial months on the stock market, it came under fire for what many argued was an overinflated valuation. Indeed, its troubled trajectory to becoming a publicly-traded MOREJP Mangalindan, Writer - Sep 13, 2013 6:26 AM ET
Twitter might often seem like a big pile of nonsense, but subscribers pay thousands of dollars in order to find and analyze the useful data it contains.
FORTUNE -- People who were 13 years old in 2006 are 20 now. Many of them no doubt would like to erase much of their online histories, especially the stuff they wrote on Twitter in their early-teen years: say, somebody who's now a fan MOREDan Mitchell, contributor - Sep 4, 2013 2:23 PM ET
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