As customer relationship management finds itself at a crossroads, Nimble aims to take a bite out of Salesforce and others.
By Andres Vaamonde
FORTUNE -- "CRM" looks like yet another jargony business acronym -- it stands for "customer relationship management," which just doesn't sound all that sexy.
Lack of appealing acronyms aside, the CRM industry is booming. CRM companies create software that helps businesses manage contact with current and future clients MOREJul 30, 2013 5:00 AM ET
Twitter's video sharing service, Vine, is drawing marketers looking for an ad format that's catchier than an image but pithier than a 30-second video.
By Varun Nayar, reporter
FORTUNE -- As the number of advertising platforms continues to grow, the attention span of consumers continues to shrink. To keep up, marketers have moved from billboards to online pop-ups to YouTube video messages, experimenting with formats to find the right medium for MOREFortune Editors - Jul 29, 2013 11:53 AM ET
OwnerListens wants to improve online suggestions.
By Kurt Wagner, reporter
FORTUNE -- OwnerListens co-founder Oren Dobronsky simply wanted feedback. After opening his restaurant Oren's Hummus Shop in Palo Alto in 2011, he spent months asking customers for their thoughts on his new establishment with little success. The customers were either too shy, or the feedback he got on websites like Yelp (YELP) wasn't specific enough. As a business owner, he needed MOREJul 19, 2013 4:26 PM ET
Twitter and Facebook aren't driving music sales online. Last.fm is. Remember Last.fm?
By Heather Muse, editor
FORTUNE -- "Be more social" is advice that pretty much every entrepreneur gets. Have a presence on Facebook. Be active on Twitter. But does that translate into sales? It's complicated.
Recent research about music sales showed a surprising social network generating an increase in sales for artists. Track plays on Last.fm, a music discovery service that has MOREJul 18, 2013 8:11 AM ET
Sharing metrics have their share of flaws but offer unprecedented insights.
By Gregory Galant @gregory, contributor
FORTUNE -- In my last column I pointed out that social shares (the number of times an article is shared on social media services like Facebook and Twitter) is the universal and publicly accessible metric for judging an article, simply because it's the only universal and publicly accessible metric for judging an article.
Not exactly a controversial stance, but MOREJul 10, 2013 10:23 AM ET
The debate over how much privacy we should give up in return for how much protection is necessary, but complicated. It's too important leave it to Twitter and cable news.
FORTUNE -- The revelation of the National Security Agency's collecting all our telephone metadata has supposedly sparked a "national conversation" -- a great debate taking on all the thorny issues surrounding privacy vs. security. Even President Obama said, "I welcome this MOREDan Mitchell, contributor - Jun 27, 2013 10:29 AM ET
With Potluck, co-founder Josh Miller and crew want to take the idea of egalitarian Internet chatter even further.
FORTUNE -- The way 22-year-old Josh Miller sees it, there's no shortage of ways for Internet users to blog or make comments. But a place to hold high-quality discourse? That's harder to find. "Whether it's commenting on Facebook, replying on Twitter, or mingling down in the comments section below a blog post, online MOREJP Mangalindan, Writer - Jun 25, 2013 1:47 PM ET
There's a world of information in the metadata of 280 million Tweets.
FORTUNE -- Ex-Googler and self-proclaimed "map geek" Eric Fischer has done some stunning work over the years extracting socioeconomic patterns from Internet data, including the Geotaggers World Atlas and Locals and Tourists, which was featured in the Museum of Modern Art's 2010 "Talk to Me" exhibition.
But Fischer's latest project goes one step further.
First he figured out how to map MOREPhilip Elmer-DeWitt - Jun 22, 2013 7:46 AM ET
Social shares are replacing uniques and pageviews.
By Gregory Galant @gregory, contributor
FORTUNE -- Imagine an Olympic sport without any universal quantitative metrics. Thousands of hyper-competitive athletes competing furiously with each other, but only able to keep score by chatter at cocktail parties and compliments from their colleagues. Welcome to the world of journalism for the past several centuries.
In the age of print, circulation numbers were dubious at best and there was of course MOREJun 21, 2013 10:03 AM ET
The popular photo-sharing mobile app now lets users capture video and apply filters.
FORTUNE -- Instagram isn't content with dominating the photo sharing space. At Facebook's (FB) Menlo Park, Calif. headquarters this week, CEO and co-founder Kevin Systrom announced the ability to capture video in an iOS and Android update available for download.
The new video capability lets users shoot clips up to 15 seconds long, apply 13 new video filters like "Helena," MOREJP Mangalindan, Writer - Jun 20, 2013 2:54 PM ET
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