• What Facebook means to Netflix

    While new board member Reed Hastings can help Facebook, the social network has a lot to offer Netflix as well.

    FORTUNE -- Netflix Chief Executive Reed Hastings made a strategically brilliant move for the business Friday when he announced plans to join Facebook's board of directors. Since it was founded in 1997, Netflix (NFLX) has risen from a start-up that took down Blockbuster with its red-enveloped videos by mail to the MORE

    - Jun 27, 2011 9:36 AM ET
  • Mixed reviews for the latest 'I'm a PC' television ads

    Microsoft's new marketing campaign seems to be stuck in a time warp of Apple's making

    Reactions to the new Microsoft TV ads -- the first of which aired Monday night (video below the fold) and featured a young woman who is persuaded to accept a free state-of-the-art Windows 7 PC by a salesman who secretly built a computer store in her home -- run, like water faucets, either hot or cold.

    Half MORE

    - May 10, 2011 11:11 AM ET
  • AirPlay's hidden agenda: Apple TV sets

    Steve Jobs may have found a way to get TV makers to put Apple's technology in their sets

    Apple (AAPL) is talking to television makers about building a new generation of HDTV sets with Apple TV technology built in.

    That's the thrust of the report Bloomberg posted Wednesday that cites "two people familiar with the project" and quotes a Pioneer vice president on the record as saying "Apple connectivity in AirPlay is MORE

    - Mar 24, 2011 8:08 AM ET
  • Apple still owns movie downloads

    Despite fierce competition, iTunes commanded a 64% share of the (legal) market in 2010

    The online movie market may be Apple's (AAPL) to lose, but it hasn't lost it yet.

    According to an IHS Screen Digest report issued Monday by iSuppli, the iTunes Store's share of the U.S. market for downloaded movies (see below re streaming) fell nearly 10 points last year, from 74.4% in 2009 to 64.5% in 2010.

    But as IHS MORE

    - Feb 7, 2011 3:08 PM ET
  • Santa does FaceTime

    A video Christmas card from the elves in Cupertino

    For those of us who missed it because we spend more time on the Internet than we do watching advertising-supported television -- which will soon be most Americans, according to Forrester Research -- here's the iPhone ad Apple (AAPL) started airing Monday.

    Also available as a QuickTime download at

    [Follow Philip Elmer-DeWitt on Twitter @philiped]

    - Dec 24, 2010 7:11 AM ET
  • Verizon signs up for Google ads on FiOS

    Another big partnership will allow Google to sell ad spots on Verizon FiOS TV.

    There seems to be no end to the business opportunities for Google (GOOG) and Verizon (VZ).  Not only are the two companies building a strong Android coalition on Verizon's wireless network (and co-authoring net-neutrality proposals), today Verizon signed up with GoogleTV ads on its FiOS network.

    Today we've strengthened the reach of the Google TV Ads platform even further by MORE

    - Nov 18, 2010 1:47 PM ET
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  • Steve Jobs: Game Changer

    With Apple's CEO, Bloomberg's documentary team has found a subject worthy of the format

    The first of Bloomberg TV's Game Changer series -- the 25-minute biopic on Facebook's Mark Zuckerberg that aired last week -- turned out to be relatively weak tea. Its subject was too young and the story a bit too shallow to justify the breathless voice-over and graphical pyrotechnics.

    The Steve Jobs episode that aired Thursday night, and MORE

    - Oct 15, 2010 5:16 PM ET
  • 11,700,000,000 song downloads and other Apple milestones

    Steve Jobs loves to rattle off nice round numbers, and he just delivered a ton of them

    Here, in descending order, are the ones we heard at Apple's (AAPL) fall product review Wednesday. Assume each was preceded with a "more than" or "over" unless otherwise indicated.

    11.7 billion songs downloaded from iTunes
    6.5 billion apps downloaded from the App Store, 200 per second
    1.5 billion game and entertainment downloads to the iPod touch
    450 million MORE

    - Sep 1, 2010 4:38 PM ET
  • 99¢ TV shows coming Sept. 7 - report

    Rather than a "best of TV" subscription service, Apple will be streaming programs a la carte

    [UPDATE: The event is actually scheduled for Sept. 1. See here.]

    Fuzzy rumors about Steve Jobs' next move in the TV market have been swirling for the better part of a year, but the picture snapped into focus on Tuesday.

    A report by Peter Burrows, a veteran BusinessWeek reporter now writing for Bloomberg Businessweek, lays out the MORE

    - Aug 24, 2010 6:28 PM ET
  • Apple's heart-breaking ad campaign

    Eight months after it wrapped up the "Get a Mac" series, Apple rolls out a worthy successor

    Here's one thing Apple (AAPL) does better than any of its competitors: advertise on television.

    Microsoft (MSFT) never quite recovered from the three-and-a-half-year drubbing it took at the hands of Justin Long and John Hodgman. Google (GOOG) is still playing catch-up to "There's an App for That."

    And how is anybody going to answer Apple's latest MORE

    - Jul 12, 2010 6:30 AM ET
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