Would that the iPhone's intelligent assistant were as smart as the latest TV ad suggests
Based on my experience with the iPhone 4S, Apple (AAPL) is doing something very un-Applelike in its TV ads for Siri -- over-promise and under-deliver.
Case in point: The last instruction the woman gives her voice-activated assistant in the TV ad that debuted Thursday night. "Remind me to do this again," she tells Siri on a beach MOREPhilip Elmer-DeWitt - Feb 10, 2012 9:39 AM ET
Jefferies' Peter Misek takes a deep dive into the problem of acquiring quality content
Amid all the chatter this week about Apple's (AAPL) putative plans to build a standalone TV set -- from Best Buy's leaked customer survey to the Globe and Mail's report that Canadian telcoms are already testing the thing in their labs -- the 23-page report produced by Peter Misek's team at Jefferies International stands out.
Rather than get MOREPhilip Elmer-DeWitt - Feb 7, 2012 11:29 AM ET
He laid out the reasons NOT to build an Apple television at All Things D in 2010
There's been a lot of talk about Apple (AAPL) launching a full-fledged interactive television ever since Walter Isaacson quoted Steve Jobs saying he'd "finally cracked it."
But before the company can successfully market such a product, it must overcome the formidable hurdles that Jobs laid out the year before he died at All Things D8.
He was asked MOREPhilip Elmer-DeWitt - Dec 23, 2011 8:28 AM ET
Would that Apple's intelligent assistant were as reliable as its Christmas TV ad suggests
Apple (AAPL) has been pushing Siri hard as the key selling point for the iPhone 4S, especially on TV with ads like the Santa spot it began airing this week. (It's also available on YouTube.)
But our experience is that between system outages, misunderstandings and the basic limitations of its knowledge base, Siri is considerably less reliable than MOREPhilip Elmer-DeWitt - Dec 20, 2011 7:21 AM ET
All this talk about an Apple-branded TV set may be missing the point
Reading between the lines of the Wall Street Journal's story Monday about Apple's "assault" on the TV business, you can almost hear the desperation of the media executives who asked Apple (AAPL) to brief them on exactly what the wizards of Cupertino are up to.
These media executive -- which included, presumably, Rupert Murdoch, whose News Corp. (NWS) owns MOREPhilip Elmer-DeWitt - Dec 19, 2011 8:23 AM ET
The Galaxy Nexus "Calling all pretty faces" is an homage to Apple in more ways than one
Android marketing has come a long way from the 2009 TV ad for Motorola's Droid that asked:
"Should a phone be pretty?"
Judging from the spot that debuted Thursday for the Galaxy Nexus -- the new Android smartphone manufactured by Samsung for Google -- Google's (GOOG) answer in 2011 is an emphatic "yes!"
The ad -- like MOREPhilip Elmer-DeWitt - Nov 20, 2011 7:05 AM ET
Sanford Bernstein's top Apple analyst is dubious about Steve Jobs' television dreams
Analysts have been arguing for ages about whether Apple (AAPL) is ever going to enter the $118 billion/year flat-screen TV market. But two things have changed in the past month:
1. Walter Isaacson's biography of Steve Jobs quotes him as saying he's "finally cracked" the problem of controlling an integrated cloud-based television.
2. The Siri system that Apple introduced on MORE
Ten days after it aired the first Siri ad, the company launched three more
The focus, as usual with Apple (AAPL), is on the product and what it can do for you.
Via 9to5Mac.Philip Elmer-DeWitt - Oct 31, 2011 8:03 AM ET
In typical Apple (AAPL) style, the focus is on the product and what it can do for you.Philip Elmer-DeWitt - Oct 21, 2011 7:04 AM ET
Apple looks like a pretty big fish in the video on demand business -- if you ignore Netflix
If all you saw was the pie chart at right, produced from data issued Monday by iSuppli, you might think that Apple (AAPL) had succeeded in doing to digital video what it did to digital music.
According to iSuppli, now a unit of IHS (IHS), iTunes' share of U.S. consumer spending for movie MOREPhilip Elmer-DeWitt - Aug 23, 2011 1:43 PM ET
|GM's recalled Cobalt was a failure from the start|
|Michaels hack hit 3 million|
|Americans have fallen in love with real estate once again|
|Walmart offers cheaper money wire service|
|Satya Nadella needs more than one trick to fix Microsoft|