He laid out the reasons NOT to build an Apple television at All Things D in 2010
There's been a lot of talk about Apple (AAPL) launching a full-fledged interactive television ever since Walter Isaacson quoted Steve Jobs saying he'd "finally cracked it."
But before the company can successfully market such a product, it must overcome the formidable hurdles that Jobs laid out the year before he died at All Things D8.
He was asked MOREPhilip Elmer-DeWitt - Dec 23, 2011 8:28 AM ET
Would that Apple's intelligent assistant were as reliable as its Christmas TV ad suggests
Apple (AAPL) has been pushing Siri hard as the key selling point for the iPhone 4S, especially on TV with ads like the Santa spot it began airing this week. (It's also available on YouTube.)
But our experience is that between system outages, misunderstandings and the basic limitations of its knowledge base, Siri is considerably less reliable than MOREPhilip Elmer-DeWitt - Dec 20, 2011 7:21 AM ET
All this talk about an Apple-branded TV set may be missing the point
Reading between the lines of the Wall Street Journal's story Monday about Apple's "assault" on the TV business, you can almost hear the desperation of the media executives who asked Apple (AAPL) to brief them on exactly what the wizards of Cupertino are up to.
These media executive -- which included, presumably, Rupert Murdoch, whose News Corp. (NWS) owns MOREPhilip Elmer-DeWitt - Dec 19, 2011 8:23 AM ET
The Galaxy Nexus "Calling all pretty faces" is an homage to Apple in more ways than one
Android marketing has come a long way from the 2009 TV ad for Motorola's Droid that asked:
"Should a phone be pretty?"
Judging from the spot that debuted Thursday for the Galaxy Nexus -- the new Android smartphone manufactured by Samsung for Google -- Google's (GOOG) answer in 2011 is an emphatic "yes!"
The ad -- like MOREPhilip Elmer-DeWitt - Nov 20, 2011 7:05 AM ET
Sanford Bernstein's top Apple analyst is dubious about Steve Jobs' television dreams
Analysts have been arguing for ages about whether Apple (AAPL) is ever going to enter the $118 billion/year flat-screen TV market. But two things have changed in the past month:
1. Walter Isaacson's biography of Steve Jobs quotes him as saying he's "finally cracked" the problem of controlling an integrated cloud-based television.
2. The Siri system that Apple introduced on MORE
Ten days after it aired the first Siri ad, the company launched three more
The focus, as usual with Apple (AAPL), is on the product and what it can do for you.
Via 9to5Mac.Philip Elmer-DeWitt - Oct 31, 2011 8:03 AM ET
In typical Apple (AAPL) style, the focus is on the product and what it can do for you.Philip Elmer-DeWitt - Oct 21, 2011 7:04 AM ET
Apple looks like a pretty big fish in the video on demand business -- if you ignore Netflix
If all you saw was the pie chart at right, produced from data issued Monday by iSuppli, you might think that Apple (AAPL) had succeeded in doing to digital video what it did to digital music.
According to iSuppli, now a unit of IHS (IHS), iTunes' share of U.S. consumer spending for movie MOREPhilip Elmer-DeWitt - Aug 23, 2011 1:43 PM ET
While new board member Reed Hastings can help Facebook, the social network has a lot to offer Netflix as well.
FORTUNE -- Netflix Chief Executive Reed Hastings made a strategically brilliant move for the business Friday when he announced plans to join Facebook's board of directors. Since it was founded in 1997, Netflix (NFLX) has risen from a start-up that took down Blockbuster with its red-enveloped videos by mail to the MOREJessi Hempel, writer - Jun 27, 2011 9:36 AM ET
Microsoft's new marketing campaign seems to be stuck in a time warp of Apple's making
Reactions to the new Microsoft TV ads -- the first of which aired Monday night (video below the fold) and featured a young woman who is persuaded to accept a free state-of-the-art Windows 7 PC by a salesman who secretly built a computer store in her home -- run, like water faucets, either hot or cold.
Half MOREPhilip Elmer-DeWitt - May 10, 2011 11:11 AM ET
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