Meet the team that created the original Macintosh. Where are they now?
FORTUNE -- Late Thursday, Andy Hertzfeld posted on YouTube a commercial created for Apple (AAPL) in 1983 by Chiat-Day but never aired, according to Hertzfeld, because it was deemed "too self-congratulatory."
You see why, especially when you compare it with the spot Apple did run: Ridley Scott's award-winning 1984.
In many ways, however, the "Snippets" piece tells us more about Apple's corporate MOREPhilip Elmer-DeWitt - Aug 10, 2012 1:39 PM ET
The likely hold-up: Apple's 30% cut. The breakthrough: AirPlay on the Mac
FORTUNE -- Like many Hulu Plus subscribers who use the $7.99-per-month service to catch up on TV shows they've missed, I have no shortage of ways to get it. It's on Roku, PS3, XBox and the Wii. There's a Hulu app for the iPad, the Mac, Linux and Microsoft (MSFT) Windows. It even came pre-loaded on my Internet-ready Panasonic MOREPhilip Elmer-DeWitt - Jul 31, 2012 12:33 PM ET
Batting 333 isn't bad in baseball. For Apple, it's below average.
FORTUNE -- The one about the Apple "genius" doing emergency interventions in mid-flight is the funny one.
The quality falls off when the same genius (who apparently sleeps in a blue Apple T-shirt and puts on his name tag to answer the door) interacts with increasingly silly customers, one whose wife is about give birth and another who bought a PC MOREPhilip Elmer-DeWitt - Jul 28, 2012 6:59 AM ET
Weakness among their other customers may be partially to blame, says analyst
FORTUNE -- Topeka's Brian White, who tracks the performance of a collection of Taiwanese electronics suppliers as a "barometer" of Apple's (AAPL) future performance, shared some bad news with his clients Monday morning.
With only one company in his "Apple Monitor" not yet reporting, sales among these suppliers were down 13% month over month in June, compared with an average 1% MOREPhilip Elmer-DeWitt - Jul 9, 2012 9:50 AM ET
But can the combination of Jelly Bean, Play, the Nexus 7 and the Q catch up to iTunes?
FORTUNE -- In a jam-packed keynote that included a long list of significant software announcements, a box full of free hardware and a live-streamed skydive onto the roof of Moscone West, Google (GOOG) unveiled its strongest challenge yet to Apple's (AAPL) computing and entertainment ecosystem.
The highlights of the two hour-plus presentation:
Google Play, a MOREPhilip Elmer-DeWitt - Jun 27, 2012 5:53 PM ET
One is vaporware. The other a rumor.
FORTUNE -- Early voting in Brian S Hall's impudent poll, posted Sunday on his Smartphone Wars blog, gave only slightly more credence to Microsoft's (MSFT) tablet computer, unveiled with great fanfare last week, than to Apple's (AAPL) television set, about which the company has said absolutely nothing.
Will the balance shift as more votes come in? Let's find out. Click here to register your opinion.Philip Elmer-DeWitt - Jun 25, 2012 8:10 AM ET
Apple's next big thing, an analyst speculates, is more likely to be mobile payments
FORTUNE -- If I didn't already agree with him, Mike Moskowitz's note to clients Thursday would have convinced me.
"We do not expect Apple TV this year," wrote J.P. Morgan's chief Apple (AAPL) watcher. "Our research does not indicate any looming TV-related product launch, and our model does not incorporate any potential impact from a TV device at this time. MOREPhilip Elmer-DeWitt - May 3, 2012 11:49 AM ET
But can Apple (AAPL) compete with Nokia's (NOK) elevator hotties?
See Brian S Hall for why this Russian ad for the Lumia 900 wasn't broadcast on U.S. television.Philip Elmer-DeWitt - Apr 16, 2012 12:13 PM ET
Would that the iPhone's intelligent assistant were as smart as the latest TV ad suggests
Based on my experience with the iPhone 4S, Apple (AAPL) is doing something very un-Applelike in its TV ads for Siri -- over-promise and under-deliver.
Case in point: The last instruction the woman gives her voice-activated assistant in the TV ad that debuted Thursday night. "Remind me to do this again," she tells Siri on a beach MOREPhilip Elmer-DeWitt - Feb 10, 2012 9:39 AM ET
Jefferies' Peter Misek takes a deep dive into the problem of acquiring quality content
Amid all the chatter this week about Apple's (AAPL) putative plans to build a standalone TV set -- from Best Buy's leaked customer survey to the Globe and Mail's report that Canadian telcoms are already testing the thing in their labs -- the 23-page report produced by Peter Misek's team at Jefferies International stands out.
Rather than get MOREPhilip Elmer-DeWitt - Feb 7, 2012 11:29 AM ET
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