Adding Internet streams of broadcast TV to the mix of options for viewers is yet another assault on cable's walled garden.
FORTUNE -- Now that Aereo has a new lease on life for its bizarre business model thanks to a court ruling Monday, the question arises: What is the company's end game?
Aereo streams broadcast television programs -- including news and sports -- over the Internet. The company argues that by creating MOREDan Mitchell, contributor - Apr 3, 2013 9:03 AM ET
The Carlsberg Group brings a Danish cider to the U.K. with a clever Apple spoof
FORTUNE -- Apple (AAPL) should be flattered by this amusing TV ad -- airing now in the U.K. -- that borrows nearly a dozen high-tech tropes ("One click, you're connected") to sell a 4.5% alcohol-by-volume sparkling apple cider to British beer drinkers.
The Carlsberg Group is making a push to take Somersby cider, which has be available MOREPhilip Elmer-DeWitt - Mar 28, 2013 7:38 AM ET
TV is clearly outshining the movies. But when will we know if original content from companies like Netflix is a workable business?
By Kevin Kelleher, contributor
FORTUNE -- Television is enjoying something of a golden age. With shows like The Walking Dead, Breaking Bad, and Game of Thrones drawing praise as well as rabidly loyal viewers, it's often remarked that TV is better than the movies. And, because golden ages can create MOREMar 14, 2013 9:31 AM ET
TV makers hope 4K ultra-high-definition is the next best thing for sets.
FORTUNE -- Television manufacturers are desperate to find something to jolt their moribund market. Global TV shipments declined 6% in 2012, according to NPD DisplaySearch. And this year isn't likely to be much better. Now Sony (SNE), Samsung, Toshiba, and LG are turning to so-called 4K ultra-high-definition sets. They feature incredibly crisp images with several times the resolution of MOREJP Mangalindan, Writer - Feb 27, 2013 5:00 AM ET
Apple is like Obama after the first debate, says TBWA-Chiat-Day's former creative director
FORTUNE -- Ken Segall worked with Steve Jobs for 14 years, during which time he put the i in iMac and found the thread that links Albert Einstein and Amelia Earhart. But though he no longer works as a creative director at TBWA/Chiat/Day, Segall is still keeping a close eye on Apple's (AAPL) marketing efforts on his Observatory blog.
And he MOREPhilip Elmer-DeWitt - Feb 26, 2013 6:57 AM ET
Samsung has been teasing Apple on TV. The latest iPad ads don't rise to the bait.
FORTUNE -- Samsung has been having some fun at Apple's (AAPL) expense lately, mocking iPhone line-sitters and hiring Hollywood celebrities to crack wise about trademark lawsuits.
Did Apple rise to the bait?
It did not. At least not in its first post-Superbowl iPad commercials, "Together" (above) and "Alive" (below).
Apple seems to be sticking its knitting, planting a MOREPhilip Elmer-DeWitt - Feb 18, 2013 4:52 AM ET
Survey finds Americans more keen to buy an "iTV" than they were the iPhone or iPad
FORTUNE -- Opinions about whether Apple (AAPL) is about to enter the TV set market are about as sharply divided as Fox News and MSNBC. You're either in the Gene Munster camp (It's coming, for sure, in 2013!) or in Jean-Louis Gassée's (It's a pipe dream!).
Whichever party you belong to, there's much to be gleaned MOREPhilip Elmer-DeWitt - Dec 11, 2012 8:03 AM ET
Television is battling the smartphone and the tablet for attention. Viggle aims to co-opt such devices to boost ratings and revenue.
By Jennifer Alsever, contributor
FORTUNE -- Television executives and advertisers alike are desperate to interact with television viewers. Media mogul Robert F.X. Sillerman wants to help them.
Viggle, his New York-based startup, hopes to become the entertainment industry's chief loyalty-rewards program. Its app, which is available for Apple (AAPL) and Google MOREOct 16, 2012 5:00 AM ET
Meet the team that created the original Macintosh. Where are they now?
FORTUNE -- Late Thursday, Andy Hertzfeld posted on YouTube a commercial created for Apple (AAPL) in 1983 by Chiat-Day but never aired, according to Hertzfeld, because it was deemed "too self-congratulatory."
You see why, especially when you compare it with the spot Apple did run: Ridley Scott's award-winning 1984.
In many ways, however, the "Snippets" piece tells us more about Apple's corporate MOREPhilip Elmer-DeWitt - Aug 10, 2012 1:39 PM ET
The likely hold-up: Apple's 30% cut. The breakthrough: AirPlay on the Mac
FORTUNE -- Like many Hulu Plus subscribers who use the $7.99-per-month service to catch up on TV shows they've missed, I have no shortage of ways to get it. It's on Roku, PS3, XBox and the Wii. There's a Hulu app for the iPad, the Mac, Linux and Microsoft (MSFT) Windows. It even came pre-loaded on my Internet-ready Panasonic MOREPhilip Elmer-DeWitt - Jul 31, 2012 12:33 PM ET
|Military retirees: You betrayed us, Congress|
|Instagram launches direct messaging|
|I work 4 jobs and I'm still struggling|
|Ford set for most aggressive expansion in 50 years|
|Don't fight it. Bitcoin has a bright future|