But in the Windows tablet ads that debuted this week, Microsoft used Siri to badmouth the iPad, and some Apple (AAPL) aficionados were not amused.
AppleInsider's headline set the tone: Microsoft caught lying about tablet size in comparison to Apple's iPad.
Among the complaints we've seen:
First, take photos. Second, enjoy their music. What's next?
FORTUNE -- With the release Thursday night of the second "Every Day" spot for the iPhone, it's now clear where Apple's (AAPL) new series of TV ads is headed.
With Samsung nipping at its heels in the U.S. -- and leaving it in the dust in overseas markets -- Apple is capitalizing on studies that show that despite diminishing market share, more people use MOREPhilip Elmer-DeWitt - May 24, 2013 5:58 AM ET
At a graduation pool party, all the cool kids have the "next big thing"
FORTUNE -- It takes 1:30 for Samsung to demonstrate the Galaxy S4 feature set -- which includes, apparently, Smell-O-Vision -- by which it intends to reverse Apple's (AAPL) growing lead in the U.S. smartphone market.
See also: Apple's new iPhone adPhilip Elmer-DeWitt - May 4, 2013 6:25 AM ET
Households with broadband Internet access are increasingly piping Internet video to their TV sets, through a variety of devices.
FORTUNE -- We can examine the strategies of Netflix (NFLX) and Comcast (CMCSA) all we like, but the speed at which television moves off of cable and onto the Internet will be determined largely by what people decide to do in their living rooms. Now that they have the hardware and software MOREDan Mitchell, contributor - May 3, 2013 6:36 AM ET
"Every day, more photos are taken with the iPhone than any other camera."
FORTUNE -- It's not every day that John Gruber's Daring Fireball and Henry Blodget's Business Insider agree on anything having to do with Apple (AAPL). But on Friday, they both agreed that Every Day is one of the company's best TV ads in a long time.
Could it have anything to do with the return of Scott Trattner to MOREPhilip Elmer-DeWitt - Apr 26, 2013 11:34 AM ET
If Fox Broadcasting makes good on its threat to yank its signal from the air and go all-cable, it would upend the already-chaotic TV industry.
FORTUNE -- Could it really turn out that a company with a seemingly loopy business model -- capturing over-the-air TV signals and streaming them to subscribers over the Internet -- will be the thing that finally brings down the American broadcasting industry? Quite possibly.
Chase Carey, News MOREDan Mitchell, contributor - Apr 9, 2013 1:25 PM ET
Adding Internet streams of broadcast TV to the mix of options for viewers is yet another assault on cable's walled garden.
FORTUNE -- Now that Aereo has a new lease on life for its bizarre business model thanks to a court ruling Monday, the question arises: What is the company's end game?
Aereo streams broadcast television programs -- including news and sports -- over the Internet. The company argues that by creating MOREDan Mitchell, contributor - Apr 3, 2013 9:03 AM ET
The Carlsberg Group brings a Danish cider to the U.K. with a clever Apple spoof
FORTUNE -- Apple (AAPL) should be flattered by this amusing TV ad -- airing now in the U.K. -- that borrows nearly a dozen high-tech tropes ("One click, you're connected") to sell a 4.5% alcohol-by-volume sparkling apple cider to British beer drinkers.
The Carlsberg Group is making a push to take Somersby cider, which has be available MOREPhilip Elmer-DeWitt - Mar 28, 2013 7:38 AM ET
TV is clearly outshining the movies. But when will we know if original content from companies like Netflix is a workable business?
By Kevin Kelleher, contributor
FORTUNE -- Television is enjoying something of a golden age. With shows like The Walking Dead, Breaking Bad, and Game of Thrones drawing praise as well as rabidly loyal viewers, it's often remarked that TV is better than the movies. And, because golden ages can create MOREMar 14, 2013 9:31 AM ET
TV makers hope 4K ultra-high-definition is the next best thing for sets.
FORTUNE -- Television manufacturers are desperate to find something to jolt their moribund market. Global TV shipments declined 6% in 2012, according to NPD DisplaySearch. And this year isn't likely to be much better. Now Sony (SNE), Samsung, Toshiba, and LG are turning to so-called 4K ultra-high-definition sets. They feature incredibly crisp images with several times the resolution of MOREJP Mangalindan, Writer - Feb 27, 2013 5:00 AM ET
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