FORTUNE -- It's not easy being the most bullish Apple (AAPL) analyst on Wall Street.
Just ask Brian White, whose $1,111 price target sat out there for nine months while Apple's share price peaked at $700 before falling below $440.
I once called White the Marco Polo of Apple analysts for the rumors of shiny new Apple products -- TVs, watches, $300 iPhones -- he brought back from walkabouts among Apple's Asian suppliers.
But at least he went to Asia, which is more than most Apple analysts do for their clients. And many of his predictions -- the iPhone with a fingerprint sensor for making credit card purchases, for example -- did come to pass, just not on the timetable he predicted.
This is all by way of saying that White knows more about Apple than his price targets or his employment record (three firms in two years) would suggest, and his five-minute appearance Friday on Bloomberg TV is worth watching.
Among the things he has say:
One creepy, one poignant, one bizarre.
FORTUNE -- Apple (AAPL) took some heat for "Misunderstood" -- a holiday TV ad that spent most of its precious 90 seconds seeming to reinforce the stereotype of a socially awkward teenage boy with his nose in a smartphone. But that was before the critics saw what Samsung and Nokia (NOK) UK had served up for the holidays.
Last year, it was Samsung that seemed to MOREPhilip Elmer-DeWitt - Dec 24, 2013 7:02 AM ET
With a content strategy well underway, the media company takes a hard look at how its core product appears in the living room.
FORTUNE—America's obsession with Netflix goes well beyond recent hit shows like House of Cards and Orange is the New Black. It spans genres and generations, and accounts for 1 billion hours of viewing a month—nearly one third of all downstream Internet traffic.
Now Netflix (NFLX) wants to ensconce itself even further in MOREMiguel Helft, senior writer - Nov 13, 2013 12:01 AM ET
It wouldn't be a Munster forecast without an Apple television in it.
FORTUNE -- Jumping on AllThingD's report that Apple (AAPL) has scheduled a special event on Sept. 10 to introduce its latest crop of iPhones -- a rumor endorsed Monday with a "Yep" from The Loop's Jim Dalrymple -- Piper Jaffray's Gene Munster has issued his predictions for Apple's 2013-2014 product line-up.
"We believe now is the time to own shares of AAPL," he MOREPhilip Elmer-DeWitt - Aug 13, 2013 9:13 AM ET
It's a good time to be in TV. But what about newspapers? It's complicated.
By Matt Vella, senior editor
FORTUNE -- James Murdoch, son of mogul Rupert Murdoch and deputy chief operating officer of the newly formed 21st Century Fox, is not afraid of his mistakes. Speaking at a dinner on the first night of this year's Brainstorm Tech conference, Murdoch seemed, if anything, more afraid of not taking enough missteps. MOREJul 23, 2013 12:01 AM ET
According to Chet Kanojia, the controversial TV startup could be expanding drastically.
FORTUNE -- Chet Kanojia's controversial startup Aereo has been described a number of ways: disruptive, innovative, and possibly illegal. But for Kanojia, CEO, what he and his New York City-based team are doing is perfectly legitimate.
"Consumers have already paid for this," Kanojia told Fortune onstage at this year's Brainstorm Tech conference. What Aereo's 2,000 users in New York, Boston, and MOREJP Mangalindan, Writer - Jul 22, 2013 11:08 PM ET
Did Microsoft stretch the truth in spots promoting a tablet that runs Windows?
FORTUNE -- You'd think Microsoft (MSFT) would get some credit for running a couple light-hearted TV ads that -- unlike those awful 2008 Jerry Seinfeld spots -- aren't cringeworthy.
But in the Windows tablet ads that debuted this week, Microsoft used Siri to badmouth the iPad, and some Apple (AAPL) aficionados were not amused.
AppleInsider's headline set the tone: Microsoft caught lying about MOREPhilip Elmer-DeWitt - May 24, 2013 11:43 AM ET
First, take photos. Second, enjoy their music. What's next?
FORTUNE -- With the release Thursday night of the second "Every Day" spot for the iPhone, it's now clear where Apple's (AAPL) new series of TV ads is headed.
With Samsung nipping at its heels in the U.S. -- and leaving it in the dust in overseas markets -- Apple is capitalizing on studies that show that despite diminishing market share, more people use MOREPhilip Elmer-DeWitt - May 24, 2013 5:58 AM ET
At a graduation pool party, all the cool kids have the "next big thing"
FORTUNE -- It takes 1:30 for Samsung to demonstrate the Galaxy S4 feature set -- which includes, apparently, Smell-O-Vision -- by which it intends to reverse Apple's (AAPL) growing lead in the U.S. smartphone market.
See also: Apple's new iPhone adPhilip Elmer-DeWitt - May 4, 2013 6:25 AM ET
Households with broadband Internet access are increasingly piping Internet video to their TV sets, through a variety of devices.
FORTUNE -- We can examine the strategies of Netflix (NFLX) and Comcast (CMCSA) all we like, but the speed at which television moves off of cable and onto the Internet will be determined largely by what people decide to do in their living rooms. Now that they have the hardware and software MOREDan Mitchell, contributor - May 3, 2013 6:36 AM ET
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