Apple's defenders count the errors in Microsoft's anti-iPad ads

• New Apple TV ad series: Every day, more people ...

  First, take photos. Second, enjoy their music. What's next?

  FORTUNE -- With the release Thursday night of the second "Every Day" spot for the iPhone, it's now clear where Apple's (AAPL) new series of TV ads is headed.

  With Samsung nipping at its heels in the U.S. -- and leaving it in the dust in overseas markets -- Apple is capitalizing on studies that show that despite diminishing market share, more people use MORE

  Philip Elmer-DeWitt - May 24, 2013 5:58 AM ET
  Posted in: Advertising, Apple, iPhone, TV

• New Samsung Galaxy S4 TV ad: Not your parents' iPhone

  At a graduation pool party, all the cool kids have the "next big thing"

  FORTUNE -- It takes 1:30 for Samsung to demonstrate the Galaxy S4 feature set -- which includes, apparently, Smell-O-Vision -- by which it intends to reverse Apple's (AAPL) growing lead in the U.S. smartphone market.

  See also: Apple's new iPhone ad

  Philip Elmer-DeWitt - May 4, 2013 6:25 AM ET
  Posted in: Advertising, Apple, Galaxy S4, iPhone, Samsung, TV

• The move to Internet TV, by the numbers

  Households with broadband Internet access are increasingly piping Internet video to their TV sets, through a variety of devices.

  FORTUNE -- We can examine the strategies of Netflix (NFLX) and Comcast (CMCSA) all we like, but the speed at which television moves off of cable and onto the Internet will be determined largely by what people decide to do in their living rooms. Now that they have the hardware and software MORE

  Dan Mitchell, contributor - May 3, 2013 6:36 AM ET
  Posted in: Apple, Apple TV, Comcast, Diffusion Group, Google, Microsoft, Netflix, Nintendo, NPD Group, online TV, ps3, Roku, Sony, TV, Wii, Xbox 360, YouTube

• Video: Apple's new iPhone ad

  "Every day, more photos are taken with the iPhone than any other camera."

  FORTUNE -- It's not every day that John Gruber's Daring Fireball and Henry Blodget's Business Insider agree on anything having to do with Apple (AAPL). But on Friday, they both agreed that Every Day is one of the company's best TV ads in a long time.

  Could it have anything to do with the return of Scott Trattner to MORE

  Philip Elmer-DeWitt - Apr 26, 2013 11:34 AM ET
  Posted in: Ad, Advertising, Apple, iPhone, TV

• Aereo could bring down broadcast TV

  If Fox Broadcasting makes good on its threat to yank its signal from the air and go all-cable, it would upend the already-chaotic TV industry.

  FORTUNE -- Could it really turn out that a company with a seemingly loopy business model -- capturing over-the-air TV signals and streaming them to subscribers over the Internet -- will be the thing that finally brings down the American broadcasting industry? Quite possibly.

  Chase Carey, News MORE

  Dan Mitchell, contributor - Apr 9, 2013 1:25 PM ET
  Posted in: Aereo, broadcast TV, cable, Fox Broadcasting Company, IAC/InterActive, network TV, News Corp., TV

• What's next for Aereo?

  Adding Internet streams of broadcast TV to the mix of options for viewers is yet another assault on cable's walled garden.

  FORTUNE -- Now that Aereo has a new lease on life for its bizarre business model thanks to a court ruling Monday, the question arises: What is the company's end game?

  Aereo streams broadcast television programs -- including news and sports -- over the Internet. The company argues that by creating MORE

  Dan Mitchell, contributor - Apr 3, 2013 9:03 AM ET
  Posted in: Aereo, Amazon, Amazon Cloud Player, Cable TV, cablevision, cloud media, Google, Google Music, streaming video, TV

• Video: A hard apple cider's homage to the Apple Store

  The Carlsberg Group brings a Danish cider to the U.K. with a clever Apple spoof

  FORTUNE -- Apple (AAPL) should be flattered by this amusing TV ad -- airing now in the U.K. -- that borrows nearly a dozen high-tech tropes ("One click, you're connected") to sell a 4.5% alcohol-by-volume sparkling apple cider to British beer drinkers.

  The Carlsberg Group is making a push to take Somersby cider, which has be available MORE

  Philip Elmer-DeWitt - Mar 28, 2013 7:38 AM ET
  Posted in: Advertising, Apple, Carlsbad Group, Cider, Somersby, TV

• Netflix and the golden era of couch potatoes

  TV is clearly outshining the movies. But when will we know if original content from companies like Netflix is a workable business?

  By Kevin Kelleher, contributor

  FORTUNE -- Television is enjoying something of a golden age. With shows like The Walking Dead, Breaking Bad, and Game of Thrones drawing praise as well as rabidly loyal viewers, it's often remarked that TV is better than the movies. And, because golden ages can create MORE

  Mar 14, 2013 9:31 AM ET
  Posted in: HBO, House of Cards, Microsoft, MSFT, Netflix, NFLX, original programming, proprietary content, Reed Hastings, TV, Xbox

• HD TV goes ultra-high-definition

  TV makers hope 4K ultra-high-definition is the next best thing for sets.

  FORTUNE -- Television manufacturers are desperate to find something to jolt their moribund market. Global TV shipments declined 6% in 2012, according to NPD DisplaySearch. And this year isn't likely to be much better. Now Sony (SNE), Samsung, Toshiba, and LG are turning to so-called 4K ultra-high-definition sets. They feature incredibly crisp images with several times the resolution of MORE

  JP Mangalindan, Writer - Feb 27, 2013 5:00 AM ET
  Posted in: 4K ultra-high-definition, HDTV, televisions, TV