TV ad

Apple posts three iPad videos, including the keynote

March 7, 2012: 3:44 PM ET

The iPad without a name gets the Hollywood treatment

Apparently Apple (AAPL) was too busy shooting videos to choose a name for the new iPad. Three of these films have been posted on a 30-second TV ad, a 5:30-minute backgrounder and -- as of 3:30 p.m. -- the 1:23-hour video of today's unveiling.

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