TV ad
Apple posts three iPad videos, including the keynote
March 7, 2012: 3:44 PM ETThe iPad without a name gets the Hollywood treatment
Apparently Apple (AAPL) was too busy shooting videos to choose a name for the new iPad. Three of these films have been posted on apple.com: a 30-second TV ad, a 5:30-minute backgrounder and -- as of 3:30 p.m. -- the 1:23-hour video of today's unveiling.
-
New iPad ad: Watch a newspaper, see a phone call
Apple's latest TV ad pitches the iPad as a synesthesia machine
Synesthesia, according to my computer's dictionary, is a neurologically-based condition in which stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway.
That, according to the Apple (AAPL) ad that debuted on primetime TV Friday night, is what the iPad does.
The copy:
"Now, we can watch a newspaper; listen to a magazine; curl MORE
Philip Elmer-DeWitt - Jun 18, 2011 10:04 AM ET -
Apple airs second iPad 2 ad
"And if you asked us, we'd say it's just getting started."
Debuted Tuesday night. Available on Apple's (AAPL) YouTube page and at Apple.com.
Below: the first iPad 2 ad, "We believe."
Philip Elmer-DeWitt - May 4, 2011 5:55 AM ET
