traffic

British are biggest online slackers during World Cup

June 18, 2010: 6:00 AM ET

The United Kingdom is consistently the largest source of internet traffic on Akamai's network for World Cup related goodies -- including live game feeds, downloads, scores and follow-up stories.

Whether England and the lads can muster themselves and make a real run at the World Cup remains to be seen, but if nothing else, the United Kingdom looks like a lock as champion when it comes to online viewing of the global football tournament.

According to stats from Akamai (AKAM), which helps some of the world's largest media companies including CNN and ESPN keep their Internet traffic flowing smoothly, the United Kingdom is consistently the largest source of internet traffic on Akamai's network for World Cup related goodies -- including live game feeds, downloads, scores and follow-up stories.  Take Thursday's 2-0 victory by Mexico over France (le ouch).

While Mexico was exploding like a piñata on its way to the win, accounting for 5.8 percent of the traffic generated by people looking for World Cup information on the site, people in the U.K. accounted for 7.7 percent of traffic. Or to put it another way, of the 350,000 hits per second on Akamai-fed World Cup sites, about 27,000 per second were coming from Britain. You can check out Akamai's World Cup traffic site live here.

Remember that England was not playing, and it was about 8:30 at night there. You could explain it away by the historic ill feelings of Britain toward France, a bit of Web-based gloating going on, and that is clearly part of it. But the country that invented football is clearly obsessed. It doesn't matter what time of day, whether people are supposed to be working or sleeping, overall the British are hitting the Internet harder for their World Cup fix than any other geographic region, according to Akamai stats. More

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