Swooning over AT&T's new project

July 28, 2009: 8:00 AM ET

Car TV service CruiseCast is promising -- if only it didn't make us carsick.

Look kids, live TV!

Look kids, live TV! Photo courtesy of AT&T

I started regretting the Chef Boyardee mini pasta and meatballs I ate for lunch around the time we were making our third turn in midtown Manhattan. I tried not to reveal my discomfort, instead nodding studiously as Winston Guillory Jr., the president of RaySat Broadcasting Corp, showed me yet another feature of CruiseCast, and in-car television service it is offering with telecom giant AT&T. (T)

The combination of trying to make eye contact with him, taking notes, watching the live feed and looking at the driver dodge New York pedestrians left me a little light headed.

But once I got past my queasiness, I could see some of the virtues of the service, which uses satellite technology to deliver live television to the back seat of your car. Like JetBlue's (JBLU) in-seat television service, CruiseCast offers a welcome diversion for kids in the backseat, especially when they've watched all the DVDs a dozen times. And there's simply no substitute when it comes to viewing live events or catching up on breaking news.


Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by VIP.