"iSteve: The Book of Jobs" was the publisher's idea. The author had second thoughts.
The first biography of Apple's (AAPL) CEO to get Steve Jobs' blessing -- and cooperation -- hasn't yet been published. Or even finished. But it's already made it (briefly) into the top 50 on Amazon's bestseller list. And it's already undergone its first revision.
It's got a new title.
The old one, iSteve: The Book of Jobs, was chosen MOREPhilip Elmer-DeWitt - Jul 5, 2011 6:15 PM ET
The unpublished book is already climbing fast on Amazon's best-seller lists
Talk about stoking the fires of publicity.
Word that Steve Jobs had agreed to cooperate with Walter Isaacson, a former managing editor of Time Magazine (and my former boss), on an authorized biography first leaked out 16 months ago. (See The man who won Steve Jobs' trust.)
Two months ago, Simon & Schuster announced that the book, which Isaacson started working on MOREPhilip Elmer-DeWitt - Jun 5, 2011 7:45 AM ET
Apple and Time Inc. struck a deal, and the per-issue price fell from $4.99 overnight
Here's a window into the economics of magazine publishing.
Monday's Wall Street Journal reports that Time Inc. (TWX) and Apple (AAPL) have reached an agreement to allow subscribers of Time, Fortune and Sports Illustrated to get digital versions of their magazines on the iPad for free.
The deal breaks an impasse that dates back to high-level meetings Steve MOREPhilip Elmer-DeWitt - May 2, 2011 7:28 AM ET
A curated selection of the weekend's most newsworthy tech stories from all over the Web. Sign up to get the newsletter delivered to you everyday.Former CNN and Time magazine exec Walter Isaacson is working on the first authorized Steve Jobs biography ever, entitled "iSteve: The Book of Jobs," which hits shelves and e-bookstores early next year. Isaacson reportedly has unprecedented access to pen the opus, including interviews with Jobs, members of MORE JP Mangalindan, Writer - Apr 11, 2011 5:00 AM ET
Who is Walter Isaacson, and why did Jobs choose him to tell the story of his life?
[NOTE: Simon & Schuster announced Sunday that the first authorized biography of Steve Jobs -- iSteve: The Book of Jobs by Walter Isaacson [Since renamed Steve Jobs] -- will be published in early 2012. A version of this article was posted in February 2010 before the S&S publicity machine was ready to kick into gear.]
Apple's MOREPhilip Elmer-DeWitt - Apr 10, 2011 8:48 PM ET
From this week's magazine:
"It's not the first touchscreen tablet in the history of computing, but it's easily the most successful so far. With 3 million iPads sold in their first month alone [see note] and a market for interactive magazines and newspapers created almost overnight, Apple finally managed to make tablet computing cool."
Time put four Apple (AAPL) products on its list of the top MOREPhilip Elmer-DeWitt - Dec 10, 2010 5:11 PM ET
Rare photos taken shortly after his cancer operation are now available in Getty's archives
On July 31, 2004, Steve Jobs underwent surgery to remove a malignant tumor from his pancreas. A few weeks later, he permitted Diana Walker, his favorite Time Magazine contract photographer, to shoot him in his Palo Alto home.
A selection of those photos have surfaced in Getty Images' archives, where they were discovered by allaboutstevejobs.com. On Monday they MOREPhilip Elmer-DeWitt - Nov 16, 2010 7:25 AM ET
Revisiting a 1993 Time Magazine cover story with the benefit of hindsight
I don't know whether to be flattered or embarrassed.
The Producers Guild of America has resurrected a story I wrote for Time Magazine in the spring of 1993 called The Info Highway. The piece, which ran on the cover, made a number of bold predictions about what form the information age might take -- some prescient, some naive, foolish and MOREPhilip Elmer-DeWitt - Jun 5, 2010 5:40 AM ET
Because that's what the market will bear -- at least for now
If you buy the digital editions of Popular Science or TIME Magazine on the iPad, they cost $4.99 each -- same as on the newsstand.
However, one-year subscriptions to Popular Science (the paper magazine) are currently selling for $12 -- or $1 an issue. And TIME subscriptions can be had for $20 -- around 35¢ an issue.
That disconnect was one MOREPhilip Elmer-DeWitt - Apr 30, 2010 6:43 AM ET
"Inside Steve's Pad" marks his seventh appearance, if you count a photomontage
Believe it or not, Steve Jobs cares what's on the cover of TIME magazine. He once called the managing editor at home in the middle of a Sunday night to demand that the website of the Canadian edition remove the cover image of the Jan. 14, 2002 issue -- the one showing a flat-screen iMac -- until Jobs could MOREPhilip Elmer-DeWitt - Apr 1, 2010 2:52 PM ET
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