Steve Jobs was focused on innovative products. His successor is focused on process.
FORTUNE -- At a Business Insider conference Friday, ex-iPod hardware chief Tony Fadell praised Apple (AAPL) CEO Tim Cook as an innovator.
But he wasn't talking about whizzy new products like the iPhone or iPad. Cook's expertise is in operations -- in the supply chain that produces those iPhones and iPads.
"The number of turns he did on the inventory MOREPhilip Elmer-DeWitt - Nov 14, 2013 7:22 AM ET
Sends letter to Tim Cook urging him to boost his share repurchase plan to $150 billion
FORTUNE -- Tim Cook is getting the full Carl Icahn treatment.
A phone call (and some tweets about it) in August.
A meeting (also tweeted) in September.
And on Thursday, an 860-word letter, published on his new shareholder's roundtable website.
In the corporate raider's latest missive he reiterates in public the points he presumably made to Cook in private: MOREPhilip Elmer-DeWitt - Oct 24, 2013 10:36 AM ET
Apple trimmed iPhone 5C orders 50%. Or was it 20%? Or 35%?
FORTUNE -- I knew there was a reason I didn't comment on the several reports of iPhone production order changes -- up and down -- that came across the business wires last week. (See here, here and here.)
But it wasn't until I read the MacDailyNews' take on the issue Saturday that I could articulate why.
"We're going to make this so MOREPhilip Elmer-DeWitt - Oct 20, 2013 4:36 PM ET
With Tim Cook's blessing and $50 million in funding from backers like Andreessen Horowitz, robotics outfit Anki already has buzz other startups could only dream of. Hands-on with its first product.
FORTUNE -- When Tim Cook introduced Anki CEO Boris Sofman onstage at Apple's Worldwide Developer's Conference this June, more than a few audience members wondered who Sofman was and how an unknown startup -- one that hadn't launched -- snagged MOREJP Mangalindan, Writer - Oct 16, 2013 9:00 PM ET
Apple's co-founder died two years ago today.
FORTUNE -- The video above was posted on Apple's (AAPL) home page on the first anniversary of Steve Jobs' death. On Friday, CEO Tim Cook marked the second anniversary with a letter to his employees:
Tomorrow marks the second anniversary of Steve's death. I hope everyone will reflect on what he meant to all of us and to the world. Steve was an amazing human MOREPhilip Elmer-DeWitt - Oct 5, 2013 7:33 AM ET
Remember when Tim Cook got grilled by those Senators? This is what came of it.
FORTUNE -- In June, three weeks after the media had their fun (ahem, Jon Stewart) with Tim Cook's appearance before the Senate Permanent Subcommittee on Investigations, Apple (AAPL) received a fax from the Securities Exchange Commission.
The SEC's staff had taken a close look at Apple's Form 10-K for fiscal 2012 and it had several questions. One of MOREPhilip Elmer-DeWitt - Oct 4, 2013 11:39 AM ET
A dinner, a tweet, a pop in the market.
FORTUNE -- He's done it again.
In August, corporate raider Carl Icahn announced on Twitter that he believed Apple (AAPL) at $470 was "extremely undervalued." He said that he had taken a "large position" in the company, had talked to Tim Cook about accelerating the company's record $60-billion stock buyback program, and would be meeting with Cook to discuss it further.
On the strength MOREPhilip Elmer-DeWitt - Oct 1, 2013 10:44 AM ET
His critics went quiet after Apple reported first-weekend sales of 9 million new iPhones.
FORTUNE -- When Apple (AAPL) ran out of stock Friday and had to turn away thousands of would be iPhone 5S customers, a reader who calls himself iDawg tweeted a question that was on a lot of Apple watchers' minds:
"How does CEO get a reputation as an operational genius by continually running out of stock."
Not as many people MOREPhilip Elmer-DeWitt - Sep 23, 2013 12:16 PM ET
He joined on Friday. By Sunday morning @tim_cook was following 27 Twitter accounts.
FORTUNE -- Apple (AAPL) CEO Tim Cook has said so little about his private life that when he joined Twitter and started following some of the accounts he found there, it was a minor revelation.
We knew he was a fan of Auburn football and Duke basketball (the only personal details he includes in his profile).
But we've learned a MOREPhilip Elmer-DeWitt - Sep 22, 2013 12:48 PM ET
Exclusives with Businessweek and USA Today have veteran reporters scratching their heads.
FORTUNE -- The image Tim Cook, Craig Federighi and Jony Ive on the cover of Bloomberg Businessweek yucking it up behind the big red headline "What, Us Worry?" stirred a lot of questions -- and a few dozen follow-up stories -- among the chattering classes of the tech world.
Was the sly reference to Mad Magazine deliberate? Was Bloomberg laughing MOREPhilip Elmer-DeWitt - Sep 19, 2013 8:31 PM ET
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