Tim Cook

What Apple CEO Tim Cook didn't say

Apple's CEO Tim Cook didn't bring up the company's most talked-about rumors. And that may be very telling.

FORTUNE -- Listening to a Tim Cook interview is like watching an old episode of Seinfeld. Nothing really happens, so the trick is to interpret the nothingness.

For example, Cook said nothing in his appearance Tuesday morning at a Goldman Sachs (GS) conference in San Francisco about whether or not Apple (AAPL) will produce MORE

Live: Apple Inc. CEO Tim Cook speaks at Goldman Sachs

Dismisses shareholder suit as silly sideshow; says visits to Apple Store are like Prozac

FORTUNE -- Apple (AAPL) is streaming Tim Cook's remarks live on its website here.

We invite you follow along with us.

Goldman CEO Lloyd Blankfein did the introduction. The questions will be posed by Bill Shope, Goldman Sachs' chief Apple watcher.

Q: Starts with a question about distributing Apple's cash to shareholders.

A: "Apple doesn't have a depression era mentality," in MORE

Apple's Tim Cook to speak six hours earlier Tuesday - update

His Goldman Sachs keynote, scheduled for 4:15 p.m. ET has been shifted to 10:15 a.m.

FORTUNE -- Not sure what this means, but the much-anticipated presentation that Apple (AAPL) CEO Tim Cook was scheduled to give at Goldman Sachs's (GS) technology conference Tuesday has been moved.

It was originally scheduled for 1:15 p.m. Pacific (4:15 p.m. Eastern). Now, according to Apple's Investor Relations page, Cook will speak at 7:15 a.m. Pacific (10:15 Eastern).

In MORE

Apple 2.0's ten most-read stories of 2012

A heist, a lawsuit, a liar, a passel of new products and a $75 million payout forgone

FORTUNE -- There was no shortage of big Apple (AAPL) news in 2012, from a billion-dollar jury verdict to a three-month bear market that lopped $260 billion off the company's market cap. But of the 814 items filed in this space over the past 12 months, these were the 10 that -- for good or ill -- interested MORE

Get ready for more stupid Apple CEO salary stories

Did Tim Cook really make $378 million in 2011? Did his pay really drop 99% in 2012?

FORTUNE -- You'd think this would be pretty easy to sort out, especially for the financial brainiacs at Bloomberg News.

In August 2011, two months before Steve Jobs died, Apple's (AAPL) board of directors granted newly appointed CEO Tim Cook one million restricted share units (RSUs) as an incentive to stick around. Half of those MORE

TIME's Person of the Year: Tim Cook is one of 4 runners up

The final choice was a no-brainer. The inclusion of Apple's CEO was a surprise.

FORTUNE -- Having participated as a Time Magazine editor in my share of Person of the Year selections (I edited the David Ho cover and wrote at least one Steve Jobs "also ran" item), I knew how hard it was going to be for the magazine not to make Barack Obama -- winner of the Presidential election MORE

5 ways Google Maps trumps Apple Maps

Now that both mapping apps are available for the iPhone, we can compare them head-to-head.

FORTUNE -- Use an iPhone with iOS6? Then earlier this week may have been serious cause for celebration. That's when Google (GOOG) released Google Maps for those devices. The app arrived nearly three months after Apple (APPL) officially launched a version of Maps for the iPhone that swapped out Google's mapping data for the company's own efforts. MORE

Apple's "Made in USA" computer likely to be Mac Pro

The Mac Pro is the only Apple product that fits the bill, and a new one is due in 2013

FORTUNE -- When Tim Cook announced Thursday that Apple (AAPL) would be investing $100 million to build one of its Mac line of computers exclusively in the U.S. next year, he didn't say which line that was. But he really didn't have to. There's only one Mac that fits the bill, MORE

Quotations from CEO Cook

Excerpts from Tim Cook's Bloomberg Businessweek interview

FORTUNE -- We always knew that Steve Jobs was going to be a tough act to follow, so I suppose his successor should be forgiven if he came across in his NBC and Bloomberg Q&As Thursday as painfully sincere and even a little schmaltzy -- something the more cynical Jobs always managed to avoid.

The big PR coup in both interviews, of course, was the news MORE

Today in Tech: Why Tim Cook really ousted Scott Forstall

Also: Spotify hits user base all-time high, and Google launches Snapseed.

Tim Cook's freshman year: The Apple CEO speaks [BLOOMBERG BUSINESSWEEK]

In the past few weeks you replaced two members of your senior executive team, mobile software head Scott Forstall and retail chief John Browett. How did those moves make Apple better, which is a polite way of saying, what was wrong?

The key in the change that you're referencing is my deep belief that collaboration is MORE