Apple trimmed iPhone 5C orders 50%. Or was it 20%? Or 35%?
FORTUNE -- I knew there was a reason I didn't comment on the several reports of iPhone production order changes -- up and down -- that came across the business wires last week. (See here, here and here.)
But it wasn't until I read the MacDailyNews' take on the issue Saturday that I could articulate why.
"We're going to make this so MOREPhilip Elmer-DeWitt - Oct 20, 2013 4:36 PM ET
With Tim Cook's blessing and $50 million in funding from backers like Andreessen Horowitz, robotics outfit Anki already has buzz other startups could only dream of. Hands-on with its first product.
FORTUNE -- When Tim Cook introduced Anki CEO Boris Sofman onstage at Apple's Worldwide Developer's Conference this June, more than a few audience members wondered who Sofman was and how an unknown startup -- one that hadn't launched -- snagged MOREJP Mangalindan, Writer - Oct 16, 2013 9:00 PM ET
Apple's co-founder died two years ago today.
FORTUNE -- The video above was posted on Apple's (AAPL) home page on the first anniversary of Steve Jobs' death. On Friday, CEO Tim Cook marked the second anniversary with a letter to his employees:
Tomorrow marks the second anniversary of Steve's death. I hope everyone will reflect on what he meant to all of us and to the world. Steve was an amazing human MOREPhilip Elmer-DeWitt - Oct 5, 2013 7:33 AM ET
Remember when Tim Cook got grilled by those Senators? This is what came of it.
FORTUNE -- In June, three weeks after the media had their fun (ahem, Jon Stewart) with Tim Cook's appearance before the Senate Permanent Subcommittee on Investigations, Apple (AAPL) received a fax from the Securities Exchange Commission.
The SEC's staff had taken a close look at Apple's Form 10-K for fiscal 2012 and it had several questions. One of MOREPhilip Elmer-DeWitt - Oct 4, 2013 11:39 AM ET
A dinner, a tweet, a pop in the market.
FORTUNE -- He's done it again.
In August, corporate raider Carl Icahn announced on Twitter that he believed Apple (AAPL) at $470 was "extremely undervalued." He said that he had taken a "large position" in the company, had talked to Tim Cook about accelerating the company's record $60-billion stock buyback program, and would be meeting with Cook to discuss it further.
On the strength MOREPhilip Elmer-DeWitt - Oct 1, 2013 10:44 AM ET
His critics went quiet after Apple reported first-weekend sales of 9 million new iPhones.
FORTUNE -- When Apple (AAPL) ran out of stock Friday and had to turn away thousands of would be iPhone 5S customers, a reader who calls himself iDawg tweeted a question that was on a lot of Apple watchers' minds:
"How does CEO get a reputation as an operational genius by continually running out of stock."
Not as many people MOREPhilip Elmer-DeWitt - Sep 23, 2013 12:16 PM ET
He joined on Friday. By Sunday morning @tim_cook was following 27 Twitter accounts.
FORTUNE -- Apple (AAPL) CEO Tim Cook has said so little about his private life that when he joined Twitter and started following some of the accounts he found there, it was a minor revelation.
We knew he was a fan of Auburn football and Duke basketball (the only personal details he includes in his profile).
But we've learned a MOREPhilip Elmer-DeWitt - Sep 22, 2013 12:48 PM ET
Exclusives with Businessweek and USA Today have veteran reporters scratching their heads.
FORTUNE -- The image Tim Cook, Craig Federighi and Jony Ive on the cover of Bloomberg Businessweek yucking it up behind the big red headline "What, Us Worry?" stirred a lot of questions -- and a few dozen follow-up stories -- among the chattering classes of the tech world.
Was the sly reference to Mad Magazine deliberate? Was Bloomberg laughing MOREPhilip Elmer-DeWitt - Sep 19, 2013 8:31 PM ET
What the confused Apple CEO can do to avoid getting canned and having to slink away with nothing but his $378 million compensation package as comfort.
By Fraser P. Seitel
FORTUNE -- I'm sure Tim Cook is hugely competent, a wonderful operating executive, and a real nice guy.
But as CEO of the world's most respected high-tech franchise, he has been an unmitigated disaster.
In the two years since Cook assumed the reins of MORESep 12, 2013 10:16 AM ET
It's taken a couple of days for the import of Ballmer's retirement to sink in.
FORTUNE -- For a time in the mid 1980s, Steve Ballmer used to stop by my cubby hole at Time Magazine on his visits to New York. I was a struggling staff writer and he was Bill Gates' oversized salesman, but he didn't impress me as a man with a vision or deep knowledge of computers, MOREPhilip Elmer-DeWitt - Aug 25, 2013 5:52 AM ET
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