FORTUNE -- In October 2010 Steve Jobs wrote a memo to Apple's (AAPL) executive team outlining the points he wanted covered at that year's Top 100 -- the secret off-site meeting of the 100 employees he viewed as most critical to the company's success.
Introduced as Defendant's Exhibit No. 489.245 in the $2 billion Apple patent infringement trial that began this week, the memo offers a rare glimpse into the hopes and fears of Apple's co-founder at the start of what would turn out to be the last year of his life.
"Who are we?... "What do we do?" it begins, before laying out what Jobs saw as the biggest challenges facing the company.
Chief among them, he wrote, was the "Holy War with Google... all the ways we compete with them."
That, he wrote, is the "primary reason for this Top 100."
"We invented the digital hub concept," he planned to tell the troops, in which the personal computer became "the center for all your digital assets -- contacts, calendars, bookmarks, photos, music, videos."
But the digital hub -- the center of Apple's universe -- was moving from the PC to the cloud, and Apple was in danger of "hanging on to [the] old paradigm too long (innovator's dilemma)."
That parenthetical phrase at the end was a pointed reference to Clayton Christiansen's classic book on how industry leaders get overtaken by more nimble competitors. Jobs, it seems, was well aware of the mortal risks his company faced.
The trick, he said, was to "further lock customers into our ecosystem," and the rest of the memo outlines how he hoped to do that. It includes (I quote):
Jobs' Top 100 e-mail may turn out to be the most important document to emerge from Apple v. Samsung II. We've reproduced it in full below.
- - - -
Tech's most misused and overused piece of jargon.
By Ryan Bradley, senior editor
FORTUNE -- At a certain point -- somewhere on the way from sounding smart and buzzy to becoming an over-worn cliché -- a word loses its power. Disrupt is a good word we have mistreated terribly to the point it has become powerless. We've forgotten what it means, even as several smart people have written columns dedicated to MOREJul 12, 2013 10:21 AM ET
One hundred and two minutes with Clay Christensen and Horace Dediu
FORTUNE -- About 40 minutes into the interview with Clay Christensen that Asymco's Horace Dediu posted Wednesday on his Critical Path podcast, Dediu brings the conversation around to Apple (AAPL).
Christensen, who was Dediu's mentor at Harvard Business School, is best known as the author of The Innovator's Dilemma -- a book that "deeply influenced" Steve Jobs, according to his biographer. It describes how great MOREPhilip Elmer-DeWitt - May 5, 2012 11:42 AM ET
|Delinquent IRS employees paid bonuses by the agency|
|Court quizzes Aereo: Do TV streams break the law?|
|Gun silencer sales are booming|
|How women can narrow the 'confidence gap'|
|China factories extend slump|