Government needs to support research for clean energy-powered cars. But auto makers need to make their own success.
By Steve Westly and Mindy Lubber
America's auto industry is at an unprecedented crossroads.
At the core of the debate is whether American car companies can adapt to a changing marketplace where the demand for greater fuel efficiency and cutting edge design supersedes brand loyalty and vehicle size.
The auto industry of tomorrow – which MOREDec 1, 2009 6:00 AM ET
By Michael V. Copeland
Maybe Tesla chairman Elon Musk flipped through the "R.I.P. Good Times" slide deck that Sequoia Capital showed its startup CEOs last week about the tough road ahead. Whether he did or didn't, Musk pulled a few pages from it, as he announced Wednesday on the Tesla blog that not only would there be layoffs at the electric car startup, he would be taking over as CEO from MOREMichael V. Copeland, Senior Writer - Oct 15, 2008 6:30 PM ET
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