The hardware is the easy part. The trick is to get Hollywood on board
"Apple enters markets to reinvent them," wrote Piper Jaffray's Gene Munster in a note to clients Tuesday reiterating his oft-repeated conviction that Apple's (AAPL) next big thing is an Apple-branded television set.
To be sure, Munster has scaled back his expectations since he predicted that the company would sell 6.6 million Apple TV set-top boxes in 2009 and MOREPhilip Elmer-DeWitt - Feb 1, 2012 7:02 AM ET
As rumors of a "real" Apple TV heat up, ideas that could upend the industry resurface
In late 2009, the Wall Street Journal ran a story that sent shivers through the television industry.
Quoting unnamed sources familiar with Apple's (AAPL) negotiations, the Journal reported that CBS (CBS) and ABC (DIS) were seriously considering Steve Jobs' plan to offer TV subscriptions over the Internet.
One form those subscriptions might take, according to these sources, MOREPhilip Elmer-DeWitt - Dec 28, 2011 4:23 PM ET
He laid out the reasons NOT to build an Apple television at All Things D in 2010
There's been a lot of talk about Apple (AAPL) launching a full-fledged interactive television ever since Walter Isaacson quoted Steve Jobs saying he'd "finally cracked it."
But before the company can successfully market such a product, it must overcome the formidable hurdles that Jobs laid out the year before he died at All Things D8.
He was asked MOREPhilip Elmer-DeWitt - Dec 23, 2011 8:28 AM ET
There's a lot more to the relationship than the rumors of an Apple-branded TV suggest
Credit AllThingsD's John Paczkowski for finding the most headline-worthy nugget in the report issued Tuesday by Jefferies analyst Peter Misek on his recent trip to Japan.
The thrust of Paczkowski's story -- Apple Television Could Be Ready for Commercial Production by Feb. 2012 -- was echoed Wednesday by more than a dozen writers who had only his brief item to rely on.
But MOREPhilip Elmer-DeWitt - Nov 24, 2011 8:53 AM ET
He had the audience in stitches at a 1998 convention of higher education IT directors
Steve Jobs' thoughts about television evolved in the years since this fuzzy YouTube video was shot at CAUSE 1998, the annual convention of the College and University Systems Exchange. But even then -- one year after his return to Apple (AAPL) -- he was clearly wrestling with the problem of trying to merge TVs and PCs.
The four-minute segment is part MOREPhilip Elmer-DeWitt - Nov 18, 2011 11:15 AM ET
Sanford Bernstein's top Apple analyst is dubious about Steve Jobs' television dreams
Analysts have been arguing for ages about whether Apple (AAPL) is ever going to enter the $118 billion/year flat-screen TV market. But two things have changed in the past month:
1. Walter Isaacson's biography of Steve Jobs quotes him as saying he's "finally cracked" the problem of controlling an integrated cloud-based television.
2. The Siri system that Apple introduced on MORE
The solution Steve Jobs said he "finally cracked" could be a $6 billion business by 2014
In a note to clients released Monday, Piper Jaffray's Gene Munster seizes on remarks attributed to Steve Jobs in the biography published overnight as "another data point" to support a thesis he's been championing since 2009.
"I'd like to create an integrated television set," Jobs told Walter Isaacson, his authorized biographer. "It would be seamlessly synced MOREPhilip Elmer-DeWitt - Oct 24, 2011 6:22 AM ET
An analyst may have put her finger on the conversational interface's killer app
In a note to clients issued Friday, Cross Research's Shannon Cross pivots from the Steve Jobs eulogies to take a closer look at Siri, the natural language interface that Apple (AAPL) unveiled the day before he died.
In particular, she singles out an application that wasn't in Scott Forstall's demos or Apple's slick promotional video, but which fits perfectly MOREPhilip Elmer-DeWitt - Oct 9, 2011 8:02 AM ET
Speculation and rumors about an Apple-branded television are rampant. Here's what most of them don't get right.
FORTUNE -- Thanks to Apple's famous secrecy, when it comes to the company's plans for future products, there's always more speculation than information.
That's the case with whatever Apple (AAPL) might be cooking up for television. It's obviously doing something, but nobody can quite tell what it is. Steve Jobs has publicly stated the company's MOREDan Mitchell, contributor - Sep 15, 2011 10:11 AM ET
Media companies that define themselves by distribution channel instead of their content won't succeed.
FORTUNE -- Old media companies are falling behind because they're failing to adapt their business models to what consumers want. That was the consensus among those gathered for a panel on the future of publishing and broadcasting at Fortune's Brainstorm Tech conference on Thursday.
"There are these large institutions that feel like they have lost their way or MOREJessica Shambora, Writer-Reporter - Jul 22, 2011 11:29 AM ET
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