Apple's latest TV ad pitches the iPad as a synesthesia machine
Source: Apple Inc.
Synesthesia, according to my computer's dictionary, is a neurologically-based condition in which stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway.
That, according to the Apple (AAPL) ad that debuted on primetime TV Friday night, is what the iPad does.
The copy:
"Now, we can watch a newspaper; listen to a magazine; curl up with a movie; and see a phone call. Now, we can take a classroom anywhere; hold an entire bookstore; and touch the stars. Because now, there's this."
Via MacRumors. YouTube version below the fold.
"And if you asked us, we'd say it's just getting started."
Debuted Tuesday night. Available on Apple's (AAPL) YouTube page and at Apple.com.
Below: the first iPad 2 ad, "We believe."
Philip Elmer-DeWitt - May 4, 2011 5:55 AM ET
Apple uses a 30-second TV spot to sell not just a gadget, but a philosophy
GarageBand on the iPad 2. Video: Apple Inc.
"This is what we believe," begins a gravely voiced narrator over an understated piano in the new Apple (AAPL) TV spot that debuted Saturday (and is available here and below the fold).
"Technology alone is not enough. Faster, thinner, lighter; those are all good things. But when MORE
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