Apple is the favorite -- once again -- in Piper Jaffray's 23rd semi-annual teen survey
"The bottom line," writes Gene Munster in a note summarizing the results of Piper Jaffray's latest survey of the aspirations of American teenagers, "is that 40% of students plan on buying an iPhone in the next 6 months while 19% of non-tablet owners plan on purchasing a tablet in the next 6 months."
Wishes, of course, can't always be iPads. As Munster's chart below shows, teenagers invariably want more Apple (AAPL) devices than they get.
Last fall, 38% of the students surveyed said they planned to buy an iPhone within six months, but six months later the percentage who own one had only increased 11 points, from 23% to 34%.
Still, as Munster points out, "interest in buying an iPhone has correlated to future market share gains among teens."
The same seems to be true of iPads. Of the 34% of teenagers in the latest survey who already owned a tablet, 70% had iPads, 19% owned Google (GOOG) Android tablets and 11% had Amazon (AMZN) Kindle Fires. Of the 19% who planned to buy a tablet, 80% wanted an iPad.
Piper Jaffray polled 5,600 students for this spring's survey, half male, half female. Their average age was 16.3. Further demographic information -- such as their family's average income -- was not provided.
Teenage females lead the way, averaging 3,952 messages per month. (Males: 2,815.)
Although teenage females (does anyone still call them girls?) lead the way in texting, teenage males consume more data. Analyzing the monthly cell phone bills of roughly 65,000 mobile subscribers, Nielsen discovered that males age 13-17 took in 382 MB per month while their female counterparts used 266 MB.
Overall, mobile data usage among teens of both sexes was up 256% over last year MOREPhilip Elmer-DeWitt - Dec 15, 2011 11:37 AM ET
Apple (AAPL) tends to score well in Piper Jaffray's "Taking Stock With Teens" reports, but the results of PFC's 18th semi-annual survey, released Tuesday, suggest that American teenagers are growing even more loyal to the Apple brand.
iPhones, iPods and iTunes emerged as clear winners in the Minneapolis-based brokerage house's study of the music and cellphone buying preferences of some 600 middle-class and upper middle-class teens.
"It's really a story about Apple," MOREPhilip Elmer-DeWitt - Oct 6, 2009 5:18 PM ET
Why the Kids of NYC Prep brandish BlackBlackberrys
"We all have BlackBerrys, that's so New York," says high-school student Camille, in an episode of Bravo latest reality hit, NYC Prep. The show, a summer series that follows six teens at ritzy New York schools, has sparked a firestorm of online gossip. One recurring question: what are teens today doing with Research in Motion's (RIMM) gadget that is designed for corporate professionals MOREMaha Atal - Jul 17, 2009 1:03 PM ET
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