Only "money" and "clothes" scored higher in an annual pre-holiday survey
Click to enlarge.
For 22 years, Piper Jaffray researchers have been asking American teenagers what they want for Christmas, and for the past four years Apple (AAPL) products have been moving steadily up the wish lists.
All told, according to a note to clients issued Monday by senior research analyst Gene Munster, 11.2% of the 5,700 teenagers surveyed this fall named one Apple product or another. Except for iPods, the trend was up across the board. Topping the wish lists:
By way of comparison, only 0.3% asked for Microsoft's (MSFT) Xbox and 0.4% mentioned Sony's (SNE) PS3.
The most popular requests, however, were "money" (22%) and "clothes" (15%).
Below the fold: Piper Jaffray's charts comparing the wish lists of teens from upper- and average-income families. Note that upper-income teens are more likely to ask for a Mac, while average-income teens tend to ask for an iPad. Also note that nearly twice as many teens from richer families asked for an iPhone. Munster suggests that this reflects the rising appeal of cheaper Google (GOOG) Android phones among more price-sensitive buyers.
The iPod touch (30%) and iPhone (27%) came in second and third in the 2011 wish list
Click to enlarge. Source: Nielsen
Apple's (AAPL) iPad topped a new Nielsen survey of the most desired electronics products among young Americans this holiday season.
Among kids 6-12, Apple scored a hat trick, with the iPad (44%) first, the iPod touch (30%) second and the iPhone (27%) third.
In a similar survey last year, the iPad came MORE
Philip Elmer-DeWitt - Nov 17, 2011 1:12 PM ET
Photo: Apple Inc.
Apple (AAPL) tends to score well in Piper Jaffray's "Taking Stock With Teens" reports, but the results of PFC's 18th semi-annual survey, released Tuesday, suggest that American teenagers are growing even more loyal to the Apple brand.
iPhones, iPods and iTunes emerged as clear winners in the Minneapolis-based brokerage house's study of the music and cellphone buying preferences of some 600 middle-class and upper middle-class teens.
"It's really a MORE
Philip Elmer-DeWitt - Oct 6, 2009 5:18 PM ET
Two surveys released Tuesday, one of American teenagers, the other of professionals and early adopters, show interest in Apple's (AAPL) iPhone holding steady despite increased competition from Research in Motion (RIMM), Google (GOOG) and Palm (PALM).
In its biannual "Taking Stock With Teens" survey, Piper Jaffray reported that the iPhone remains popular among U.S. teenagers -- although it's not as hot as it was immediately following the launch of the iPhone MORE
Philip Elmer-DeWitt - Apr 7, 2009 6:09 PM ET
Who are these kids?
According to a Piper Jaffray survey of high school students released on Tuesday, 6 percent already own an iPhone and 9 percent expect to buy one in the next six months. That's twice as many teens as owned iPhones in Fall '07, three months after the device was first released, when 3 percent had already bought one and 9 percent planned to.
Overall, Apple (AAPL) did well in MORE
Philip Elmer-DeWitt - Apr 8, 2008 5:33 PM ET
If the 980 students who participate in Piper Jaffray's bi-annual survey of American teenage buying patterns are any guide, a significant percentage of Apple's (AAPL) iPhones sold are ending up in the hands of adolescents.
In a report to clients issued this morning, analysts Gene Munster and Michael Olson report that
3% of students surveyed own iPhones and an additional 9% expect to buy an iPhone in the next 6 months.
4.2% of MORE
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