FORTUNE -- Before anyone gets too excited about the results of the teen survey Piper Jaffray's Gene Munster released Tuesday, the numbers need to be put in some kind of socioeconomic context.
For one thing, American teenagers tend to be richer -- a lot richer -- than teenagers in the rest of the world. For another, the sample of roughly 7,500 American teens Piper Jaffray polled tends to come from middle and upper-middle class families. Inner-city teens don't go the kinds of high schools Gene Munster visits.
Still, these teenagers' interest in Apple (AAPL) products -- and their loyalty to the brand -- is impressive.
A few data points:
But most striking is what these teens had to say about a category that's just getting started and a product that, as far as we know, doesn't even exist. As Munster puts it in headline form: "Teens show interest in iWatch."
"According to our survey of ~7,500 teens across the US," he writes, "about 6% of teens currently own a smartwatch. We view this number as slightly higher than expected given the relative lack of smartwatches on the market. Additionally, 17% of teens suggested they would purchase an iWatch if Apple were to launch it for $350."
That's pretty impressive, given that no teenager I know even wears a watch.
Based in part on these results, Munster expects Apple to ship 5 million to 10 million iWatches in the first full year of sales.
Below: The results of this survey and four that preceded it.
LinkedIn is opening itself up to young teenagers. This will not wreck the dreams of our starry-eyed children.
FORTUNE -- Facebook (FB) wasn't much until it opened itself up to people who didn't have a current email address issued by a college or university. Restricting access isn't a great way to build a social media business, Facebook realized. For most social media, scale is everything.
That's why LinkedIn (LNKD) has opened its MOREDan Mitchell, contributor - Aug 21, 2013 1:19 PM ET
23% are looking to buy an Android phone, up from 22% last fall.
FORTUNE -- The results of Piper Jaffray's 25th bi-annual teen survey came in Tuesday afternoon. Once again, it showed Apple (AAPL) to be the most desired brand among American teenagers who care about things like smartphones and tablets, although Google's (GOOG) Android did make some gains.
The key findings:
91% of teens say they plan to buy a smartphone for MOREPhilip Elmer-DeWitt - Apr 9, 2013 5:22 PM ET
Only "money" and "clothes" scored higher in an annual pre-holiday survey
For 22 years, Piper Jaffray researchers have been asking American teenagers what they want for Christmas, and for the past four years Apple (AAPL) products have been moving steadily up the wish lists.
All told, according to a note to clients issued Monday by senior research analyst Gene Munster, 11.2% of the 5,700 teenagers surveyed this fall named one Apple product MOREPhilip Elmer-DeWitt - Nov 28, 2011 6:29 AM ET
The iPod touch (30%) and iPhone (27%) came in second and third in the 2011 wish list
Apple's (AAPL) iPad topped a new Nielsen survey of the most desired electronics products among young Americans this holiday season.
Among kids 6-12, Apple scored a hat trick, with the iPad (44%) first, the iPod touch (30%) second and the iPhone (27%) third.
In a similar survey last year, the iPad came in first at 31% and MOREPhilip Elmer-DeWitt - Nov 17, 2011 1:12 PM ET
Apple (AAPL) tends to score well in Piper Jaffray's "Taking Stock With Teens" reports, but the results of PFC's 18th semi-annual survey, released Tuesday, suggest that American teenagers are growing even more loyal to the Apple brand.
iPhones, iPods and iTunes emerged as clear winners in the Minneapolis-based brokerage house's study of the music and cellphone buying preferences of some 600 middle-class and upper middle-class teens.
"It's really a story about Apple," MOREPhilip Elmer-DeWitt - Oct 6, 2009 5:18 PM ET
Two surveys released Tuesday, one of American teenagers, the other of professionals and early adopters, show interest in Apple's (AAPL) iPhone holding steady despite increased competition from Research in Motion (RIMM), Google (GOOG) and Palm (PALM).
In its biannual "Taking Stock With Teens" survey, Piper Jaffray reported that the iPhone remains popular among U.S. teenagers -- although it's not as hot as it was immediately following the launch of the iPhone MOREPhilip Elmer-DeWitt - Apr 7, 2009 6:09 PM ET
Who are these kids?
According to a Piper Jaffray survey of high school students released on Tuesday, 6 percent already own an iPhone and 9 percent expect to buy one in the next six months. That's twice as many teens as owned iPhones in Fall '07, three months after the device was first released, when 3 percent had already bought one and 9 percent planned to.
Overall, Apple (AAPL) did well in MOREPhilip Elmer-DeWitt - Apr 8, 2008 5:33 PM ET
If the 980 students who participate in Piper Jaffray's bi-annual survey of American teenage buying patterns are any guide, a significant percentage of Apple's (AAPL) iPhones sold are ending up in the hands of adolescents.
In a report to clients issued this morning, analysts Gene Munster and Michael Olson report that
3% of students surveyed own iPhones and an additional 9% expect to buy an iPhone in the next 6 months.
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