Teen survey
48% of U.S. teens own an iPhone. 62% plan to buy one.
April 9, 2013: 5:22 PM ET23% are looking to buy an Android phone, up from 22% last fall.
Source: Piper Jaffray
FORTUNE -- The results of Piper Jaffray's 25th bi-annual teen survey came in Tuesday afternoon. Once again, it showed Apple (AAPL) to be the most desired brand among American teenagers who care about things like smartphones and tablets, although Google's (GOOG) Android did make some gains.
The key findings:
- 91% of teens say they plan to buy a smartphone for their next high-tech device, up from 86% last spring and 90% last fall
- 59% of teens say they are likely to buy an iOS device (unchanged from fall) and 21% are likely to buy an Android device (was 20%)
- Among high-income families, the iOS preference rises to 70%
- 48% of teens already own an iPhone, compared with 40% last fall
- 62% of teens plan on making an iPhone their next mobile device (flat vs. fall 2012)
- 23% expect to buy an Android phone, up from from 22% last fall
- 51% already own a tablet, up from 44% last fall
- Among teens who own tablets, 68% own iPads, down from 72%
- 17% of teens plan on buying a tablet in the next 6 months (vs. 20% Fall 2012)
- 68% plan to buy an iPad (54% full size/14% Mini)
"We believe that despite the push from competitive products, particularly from Samsung, it appears Apple has solidly remained the platform of choice for teens," wrote Piper Jaffray senior analyst Gene Munster.
The results were compiled from classroom visits and electronic surveys of 1,600 teens from high-income familiars (household income: $104,000) and similar visits with 3,600 teens from average-income families ($54,000).
The full survey, with a lot of information about fashion trends, is available as a pdf at Taking Stock With Teens.
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