With the economy growing, CEOs want chief information officers to help with marketing and sales. Are the techies ready to step up?

Filippo Passerini

Filippo Passerini knows that a customer who likes to lather up with Pantene shampoo is probably in the market for Olay moisturizer products too -- and as chief information officer at Procter & Gamble, a growing part of his job is making sure that the company makes both sales.

Passerini's team of computing experts uses technology to analyze the $80 billion consumer giant's online shopping data -- like the shampoo/moisturizer connection -- to boost retail sales of P&G (PG) brands like Tide, Gillette, and Pampers. "We connect the dots with the information we have," he says. More