FORTUNE -- "There are no multi-lane highways across the street from its redbrick and glass building," writes Fortune Vivienne Walt.
"Rather, a pair of horses munches on a rangy patch of grass, near to an empty soccer field, while a few miles away, dairy cows laze on the green fields of Blarney under a stormy sky—just as they did decades ago, when Steve Jobs flew into Cork in 1980 to open Apple's overseas operation."
Walt, who was in Dublin for a Web Summit this week, made the pilgrimage to Apple International Operations' building in Cork, 156 miles to the southwest, where the lion's share of Apple's overseas profits are funneled to minimize U.S. taxes. (See Apple's mysterious Irish subsidiary.)
"From the front," she writes, "Apple HQ could well be mistaken for a high school, bland and modern, and just three stories high. And foot traffic is thin enough that when Fortune wandered up to the entrance on Tuesday morning, security guards quickly took notice. Was there anyone we could say hello to, we asked? No, the nearest public-relations staffer was in London."
Walt reports that although Ireland's Finance Minister Michael Noonan declared in mid-October that the country was going to crack down on "stateless" entities like Apple Operations International -- which for tax purposes reside neither in Cork nor in Cupertino -- the country is not about do anything that would drive U.S. tech companies out of Ireland.
As Walt reports, there are just too many of them.
"Ireland is now stuffed with tech giants. Drive out of Cork's small airport, and among the first buildings you see are large operations for Amazon (AMZN) and IBM (IBM); Dell and the Massachusetts cloud-computing company EMC (EMC) each has a large building in Cork's Mahon district. In Dublin, so many U.S. technology companies are squeezed into the city's Silicon Docks that Ireland's Industrial Development Agency, or IDA, recently launched an app showing photos of headquarters buildings for dozens of companies, including Facebook, Microsoft, and Google, which now has the tallest building in the country."
A former U.S. senator comes to Tim Cook's defense in the New York Times' sister paper.
FORTUNE -- "As a multinational company, Apple sells products and earns profits in dozens of countries," writes former senator John E. Sununu (Rep., N.H.) on the op-ed page of Monday's Boston Globe. "The U.S. government, unlike most others, attempts to collect taxes on all of those profits, not just those earned in the United States."
And MOREPhilip Elmer-DeWitt - May 27, 2013 7:41 AM ET
"Who are those people? What is the opposite of a Genius Bar?"
FORTUNE -- You knew The Daily Show wasn't going to pass up a chance to comment on a hearing as unintentionally comical as the Senate subcommittee's probe into Apple's (AAPL) taxes.
Apologies for the fuzzy YouTube clip. There's a better version on Comedy Central's Daily Show site.Philip Elmer-DeWitt - May 23, 2013 1:01 PM ET
On the New York Times Op-Ed page he calls Apple CEO Tim Cook a liar.
FORTUNE -- I met Joe Nocera once, and he seemed like a nice guy. Over his long career as a business journalist -- including more than a decade at Fortune -- he's done some first-rate work on Apple (AAPL). "The Second Coming of Steve Jobs," a profile for Esquire of the entrepreneur at age 31, may MOREPhilip Elmer-DeWitt - May 23, 2013 7:24 AM ET
To the surprise of many, it was the Tea Party candidate from Wisconsin.
FORTUNE -- Sen. Ron Johnson -- not to be confused with the Ron Johnson who created the Genius Bar -- gets a lot of heat from liberals in his home state for his positions on abortion (he's against it), same sex marriage (ditto), global warming (caused by sun spots) and the Violence Against Women Act (unconstitutional).
There's even a MOREPhilip Elmer-DeWitt - May 22, 2013 1:13 PM ET
Reporters wrote two kinds of second-day stories, with two very different takes.
FORTUNE -- A search of Google News the day after Tim Cook's Senate testimony on Apple's (AAPL) taxes turned up two kinds of stories.
Headlines reporting on the fact of the hearing tended to use metaphors of violence ("rip," "lambaste," "clash," "spar," "fend off") or of high-temperature torture ("grilled," "under fire," "hot seat").
But the journalists who reported on the atmospherics MOREPhilip Elmer-DeWitt - May 22, 2013 10:14 AM ET
No one laid a glove on Apple's CEO, not even the subcommittee's hostile chairman.
FORTUNE -- In February, the Huffington Post's Jason Gilbert reviewed the performance of Apple (AAPL) shares on days that Tim Cook spoke in public and concluded, as his headline put it,
The Last 6 Times Tim Cook Has Talked, Apple's Stock Has Dropped.
So it was with some trepidation that Apple investors tuned in to C-Span.org Tuesday morning to watch Cook's MOREPhilip Elmer-DeWitt - May 21, 2013 3:05 PM ET
The junior senator from Kentucky has been tweeting up a storm in Apple's defense.
FORTUNE -- In subcommittee hearings Tuesday, Senators Carl Levin and John McCain were careful to balance praise for Apple's (AAPL) achievements with outrage over its "convoluted and pernicious" (McCain's words) tax avoidance strategies.
Sen. Rand Paul showed no such balance. He lit into his own committee's leadership for "dragging" one of America's great success stories into what he MOREPhilip Elmer-DeWitt - May 21, 2013 11:10 AM ET
C-Span.org began coverage at 9:30 a.m. Tim Cook is scheduled to appear in Part 2.
FORTUNE -- If the subcommittee report is any indication, Tim Cook and his colleagues will face tough questions Tuesday from Sens. Carl Levin (Dem.) and John McCain's (Rep.) Permanent Subcommittee on Investigations.
The report charges that Apple (AAPL) avoided paying roughly $10 billion in U.S. taxes a year by funneling foreign income through a series of Irish MOREPhilip Elmer-DeWitt - May 21, 2013 9:30 AM ET
It's a good thing for Apple that most people won't read the Senate subcommittee's report.
FORTUNE -- The 40-page case study on Apple's (AAPL) overseas tax strategies submitted by the Senate's Permanent Subcommittee on Investigations Monday is not an easy read.
The 10-page overview of tax principles and law in the middle -- a history of how a program to block the use of offshore tax havens begun by President Kennedy was MOREPhilip Elmer-DeWitt - May 21, 2013 7:33 AM ET
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