Takedown

Takedown: Apple invokes the Digital Millennium Copyright Act

November 6, 2013: 7:47 AM ET

Mordy Tikotzky's iPad Air tracker showed which stores had them in stock. Apple killed it.

Screen Shot 2013-11-06 at 7.10.44 AMFORTUNE -- I confessed my fascination with Mordy Tikotzky's Apple-Tracker.com when I posted a story about it earlier this week.

Tikotzky had written a handy little widget that steered customers to the Apple Stores in or near their Zip Code most likely to have the newest iPhones and iPads in stock.

It also offered Apple (AAPL) watchers like me a rare window into how the company handles the delicate balance of supply and demand.

Well, it was fun while it lasted, as Tikotzky told visitors Tuesday:

Good Bye ☹

I've deciced to turn off the site. I'm not doing this because I want to, but rather because I received a DMCA takedown notice from Apple.

I'm not really interested in picking a fight with apple so..... I guess it time to just say good bye.

Before I go though I just wanted to says thanks to all of you for the nice comments and emails that you've sent in the last few weeks.

It was fun while it lasted.

Mordy

In its cease and desist notice, Apple's attorneys invoked the 1998 Digital Millennium Copyright Act and pointed Tikotzky to this paragraph in its Apple.com terms of use:

Your Use of the Site. You may not use any "deep-link", "page-scrape", "robot", "spider" or other automatic device, program, algorithm or methodology, or any similar or equivalent manual process, to access, acquire, copy or monitor any portion of the Site or any Content, or in any way reproduce or circumvent the navigational structure or presentation of the Site or any Content, to obtain or attempt to obtain any materials, documents or information through any means not purposely made available through the Site. Apple reserves the right to bar any such activity.

Below: The full text of Apple's takedown notice.

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