We counted 550 customers two hours before doors were due to open
FORTUNE -- Apple (AAPL) pushed back the launch of the iPad mini in waterlogged New York City to 10 a.m. to give staffers extra time to get to work. But they neglected to tell the customers who were all queued up and ready to go at the company's flagship Fifth Avenue store by 8 a.m., when we shot this MOREPhilip Elmer-DeWitt - Nov 2, 2012 9:06 AM ET
Despite blackouts and gasouts, more than 800 lined up to buy Apple's latest tablet
FORTUNE -- Turns out, if you were willing to catch the 5:30 a.m. shuttle bus from Brooklyn, the ride into Manhattan went pretty smoothly Friday morning.
Doors were originally scheduled to open at 8 a.m., but out of concern that some employees wouldn't make it to the store on time, Apple (AAPL) pushed the launch time pushed back MOREPhilip Elmer-DeWitt - Nov 2, 2012 7:23 AM ET
Hundreds queued up in Sydney, Tokyo, Seoul, and Hong Kong
FORTUNE -- Friday's launch of the iPad mini -- scheduled to hit 34 countries before the day was through -- began overnight in a half dozen Pacific Rim cities.
The turnout wasn't as big as for a new iPhone, but if you wanted to buy the mini at an Apple (AAPL) store, you had to stand in line.
Below: The first videos.
Sydney:Philip Elmer-DeWitt - Nov 2, 2012 5:07 AM ET
Cupertino given 24 hours to replace its snarky ad with a proper corrective
FORTUNE -- "Love means never having to say you're sorry." -- Erich Segal's Love Story.
Someone at Apple (AAPL) seems to have taken Segal's sappy aphorism to heart, much to the consternation of London's highest court of appeals.
Having lost a U.K. design infringement suit in July, the company was ordered to post notices on its website and in the British MOREPhilip Elmer-DeWitt - Nov 1, 2012 12:08 PM ET
Thinking about going into Manhattan to visit an Apple Store? Forgetaboutit!
FORTUNE -- I probably won't make it to Apple's (AAPL) flagship Fifth Avenue store Friday for the launch of the iPad mini.
Me and a lot of other people.
Three days after Hurricane Sandy swamped much the U.S. eastern seaboard, there is no power in New York City below 34th Street, no direct subway trains to Manhattan from Brooklyn and Queens, no MOREPhilip Elmer-DeWitt - Nov 1, 2012 10:39 AM ET
Sales up 45%. Earnings up 59.5%. Cash up $40 billion. Analysts were disappointed.
FORTUNE -- Apple (AAPL) released its Form 10-K annual report Wednesday. To the key numbers summarized below we'll add one more: Since the end of the company's 2012 fiscal year in September, its shares have fallen $71.78 (10.8%).
From the 10-K:
Employees: 72,800 full-time equivalent, up from 60,400 in 2011
Retail employees: 42,400 full-time equivalent, up from 36,000
Building space: 17.3 million MORE
"Apple. We're drunk with power"
FORTUNE -- Apple's (AAPL) product launches have become fodder for the late night comedians. Here, via YouTube, is Conan O'Brien on the iPad mini:Philip Elmer-DeWitt - Oct 31, 2012 7:27 AM ET
Love the fit and finish, not so crazy about the screen or price
FORTUNE -- The initial reviews of Apple' (AAPL) iPad mini are what theater critics would call mixed positive. A sampling:
Walt Mossberg, Wall Street Journal: Sizing Up the New iPad Mini. "I've been testing the iPad Mini for several days and found it does exactly what it promises: It brings the iPad experience to a smaller device. Every app that MOREPhilip Elmer-DeWitt - Oct 31, 2012 7:13 AM ET
Forstall and Browett are out. Ive, Cue, Mansfield and Federighi pick up the slack
FORTUNE: While the fourth estate was preoccupied with a hurricane and Wall Street was closed due to flooding, Apple (AAPL) announced a major shuffling of its executive team Monday.
Here's how some leading Apple watchers told the story overnight:
Piper Jaffray's Gene Munster: Apple Consolidates Management Around Core Players. "Yesterday Apple announced top level management changes, most notably Scott Forstall head of MOREPhilip Elmer-DeWitt - Oct 30, 2012 7:13 AM ET
An analyst predicts the company's demise, yet still rates it a "buy"
FORTUNE -- Here's a quote for Daring Fireball's claim chowder:
"As we have stated before on many occasions, Apple's time to turn from a tech titan into a dinosaur will come, but we still think that we are at least a year away..." -- Berenberg Bank's Adnaan Ahmad
I suppose working for a company that's been in the private banking business since 1590 MOREPhilip Elmer-DeWitt - Oct 29, 2012 11:51 AM ET
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