• Perception vs. reality: Apple's sustainability gap

    A survey of 100 global brands finds Apple is perceived as far more responsible than it is

    FORTUNE --  Apple (AAPL) excels at promoting itself as a responsible corporate global citizen in terms of environmental, social and governance issues. The reality is somewhat different.

    In fact, in Brandlogic's 2012 Sustainability Leadership Report, which places 100 global companies into one of four categories -- laggards, challengers, leaders and promoters -- Apple is the MORE

    - Nov 28, 2012 2:45 PM ET
  • How going green can be a boon to corporate recruiters

    Companies that tout their environmental sustainability cred could have a competitive edge in attracting the younger generation's best and brightest.

    FORTUNE -- When a recruiter wants to snag top talent away from the competition, they often tout time-honored perks like bonuses, stock options and vacation time. But recruiters looking to put their best foot forward should add a new item to the arsenal: a company's environmental sustainability record.

    A growing body of MORE

    - Jun 2, 2011 11:00 AM ET
  • Water: The most undervalued resource sustains all life.

    Yet consider this: Worldwide, 80 countries suffer from water shortages, including highly productive agricultural areas in northern China, the western United States, and northwest India.

    Four thousand children under the age of five die each day from water-born diseases. Almost 40% of all the water used in agriculture - the biggest consumer of water by far - is wasted.

    But only 1% of venture capital money is going into MORE

    - Apr 13, 2010 9:52 PM ET
  • CES: A paler shade of green

    By Michael V. Copeland

    LAS VEGAS -- The quiet here in a booth sponsored by Dell is at odds with the pandemonium all around at the Las Vegas Convention Center. Four plywood lounge chairs designed by Charles and Ray Eames sit on a dark floor made of some obviously recycled material. In one chair , a guy with headphones covering most of his head quietly taps on a laptop. Squares of MORE

    - Jan 8, 2008 1:02 AM ET
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