Also: Microsoft's Surface tablet reviewed, and two reasons Facebook is turning things around.
Microsoft dives deep to surface a hit [WIRED]
This is a great device. It is a new thing, in a new space, and likely to confuse many of Microsoft's longtime customers. People will have problems with applications — especially when they encounter them online and are given an option by Internet Explorer to run them, only to discover this MOREJP Mangalindan, Writer - Oct 24, 2012 1:54 PM ET
In just a few weeks' time, the three-way death match for the future of the mobile operating system has shifted dramatically. Here's where Apple, Google and Microsoft stand now.
By Kevin Kelleher, contributor
FORTUNE – In a world increasingly going mobile, platform is destiny. The operating system will determine who rules -- or at least who has a seat at a lavish feast. Whether manufacturing phones or tablets, selling mobile ads or MOREJul 16, 2012 8:44 AM ET
Get out the sandpaper. Apple is said to be manufacturing the tablet Steve Jobs trashed.
FORTUNE -- Rumors that Apple (AAPL) was working on a smaller version of the iPad are nothing new. The Wall Street Journal reported back in February that Apple was testing such a thing and Daring Fireball's John Gruber gave his insider's view in an April podcast:
"What I do know is that they have one in the MOREPhilip Elmer-DeWitt - Jul 4, 2012 6:24 AM ET
Two mythical beasts lock horns
FORTUNE -- When it comes to puncturing bombast and anti-Apple FUD (fear, uncertainty and doubt), nobody is sharper than the Macalope, Macworld's longtime comic columnist. In Monday's post, the mythical beast and his old friend the Winotaur debated last week's event in which Microsoft (MSFT) unveiled its answer to Apple's (AAPL) iPad. An excerpt:
MACALOPE: Hey, what's with not allowing anyone during the hands-on to actually, well, put MOREPhilip Elmer-DeWitt - Jun 26, 2012 8:33 AM ET
One is vaporware. The other a rumor.
FORTUNE -- Early voting in Brian S Hall's impudent poll, posted Sunday on his Smartphone Wars blog, gave only slightly more credence to Microsoft's (MSFT) tablet computer, unveiled with great fanfare last week, than to Apple's (AAPL) television set, about which the company has said absolutely nothing.
Will the balance shift as more votes come in? Let's find out. Click here to register your opinion.Philip Elmer-DeWitt - Jun 25, 2012 8:10 AM ET
One minute and 18 seconds of awkwardness draws millions of viewers on YouTube
FORTUNE: The low point of Microsoft's (MSFT) Surface unveiling Monday came when a prototype tablet crashed in the middle of the keynote. It was bad enough when Steven Sinofsky's embarrassment was couched in nearly 50 minutes of films, presentations and demos that worked. But isolated into a 1:18 YouTube video, it's gone viral -- to the delight of MOREPhilip Elmer-DeWitt - Jun 22, 2012 7:41 AM ET
There is no longer enough profit, writes John Gruber, in selling software alone
FORTUNE -- Having apparently concluded that Microsoft's (MSFT) new tablet computer initiative -- dubbed Surface -- is not in fact a "hoax," Daring Fireball's John Gruber took a hard look Wednesday at the company's decision to turn against its manufacturing partners and build its own hardware.
The heart of Gruber's analysis is some math posted earlier in the day by MOREPhilip Elmer-DeWitt - Jun 21, 2012 9:39 AM ET
The Surface is greeted with guffaws and catcalls from a camp that ought to know better
FORTUNE -- "I can sort of understand announcing without a ship date. But I can't understand announcing without prices," Daring Fireball's John Gruber wrote to his 205,000 followers on Twitter. "No battery life specs for either the ARM or Intel versions? Starting to think this is a hoax."
Gruber was reacting to Microsoft's (MSFT) big reveal Monday: The MOREPhilip Elmer-DeWitt - Jun 19, 2012 8:11 PM ET
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