FORTUNE -- The folks at the Chitika ad network set out last month to test whether Microsoft's (MSFT) Surface -- heavily promoted as the tablet best suited for doing real work -- is actually being used more in work settings than Apple's (AAPL) iPad or all those tablets that run Google's (GOOG) Android.
To find out, they analyzed tens of millions of North American ad impressions between Jan. 20 and Feb. 2 and produced the pair of charts attached above and below.
Among their findings:
"Despite the usage statistics presumably indicating some success for Microsoft in this area," the report concludes, "the company has a long way to go before challenging Apple or Google in terms of raw usage volume during working hours."
CAVEAT: These charts are for North America only.
In a Topsy search of holiday tweets, Microsoft's Surface barely moved the needle.
FORTUNE -- Here's an early indicator of how Christmas tablet sales went, via Topsy Analytics.
Topsy's Twitter search engine will count tweets for whatever phrases you enter. To get a feel for how Apple's (AAPL) iPad did against Samsung's Galaxy Note, Amazon's (AMZN) Kindle, and Microsoft's (MSFT) Surface, I ran the following search with the following results:
got iPad: 120,608
Pilots may love their iPads, but Delta, like most airlines, is a Microsoft Windows shop.
FORTUNE -- Many in the tech press reacted with incredulity to the news that Delta Airlines chose Microsoft (MSFT), not Apple (AAPL), to supply its pilots with cockpit tablets -- 11,000 in all.
After all, it's been two years since the iPad was approved for use by American Airlines as a so-called Electronic Flight Bag -- replacing 40 MOREPhilip Elmer-DeWitt - Oct 1, 2013 6:06 PM ET
Its preemptive moves don't change the fact that the company has big questions to answer.
By Kevin Kelleher, contributor
FORTUNE -- Preemption is one of the handiest tools in the art of public relations. If a company can get ahead of news -- especially not-so-good new -- it can control the tone of the conversation and even guide it in a direction that plays up the company's strengths.
The ambitious restructuring that Microsoft (MSFT) MOREJul 22, 2013 9:33 AM ET
Putting Office exclusively on Windows tablets may be a costly mistake, says analyst
FORTUNE -- Two and a half billion dollars.
That's how much Morgan Stanley's Adam Holt estimates Microsoft (MSFT) may be leaving on the table by not offering a full version of its Office suite (Word, Excel, etc.) on Apple's (AAPL) iPads.
Here how he gets that number.
For starters he estimates that Microsoft probably sold fewer than 1 million Windows-based tablets MOREPhilip Elmer-DeWitt - Feb 14, 2013 10:04 AM ET
Apple iPhones and -- surprise -- Windows tablets, according to a new Forrester survey
FORTUNE: The graphic above comes from a survey of 9,766 so-called mobile information workers in 17 countries conducted last quarter by Forrester Research for its usual target audience: corporate chief information officers.
One of the questions Forrester was trying to answer is whether the BYOD (bring your own device) trend -- a movement that has undermined the CIOs' MOREPhilip Elmer-DeWitt - Feb 4, 2013 1:40 PM ET
For what it's worth, iPad tweets outnumbered Kindle 7:1, Google Nexus 18:1, Surface 50:1
FORTUNE -- I can't vouch for the accuracy of the information in this chart. The nominal source -- A.X. Ian -- describes himself on Twitter and other venues as "Purveyor of pseudo-random ideas. Information massage therapist. Always prolific, seldom profound."
But the ratios square with other signs we've been seeing -- including store traffic -- and bode better MOREPhilip Elmer-DeWitt - Dec 26, 2012 5:47 PM ET
Apple dominates tablet sales. Now Microsoft is going after the iPad head on.
FORTUNE -- Apple and Microsoft's relationship has had more twists and turns than Liz and Dick's. The two have been bitter rivals, vital partners -- even coolly indifferent. Microsoft's new Surface tablet could change things again. Apple's iPad has some 55% of the market. Amazon (AMZN) and Google (GOOG) have largely offered cheaper alternatives to compete. But Microsoft MOREJP Mangalindan, Writer - Dec 14, 2012 5:00 AM ET
Meanwhile, 44% of tablet shoppers plan to buy an iPad versus 24% for Kindle Fire
FORTUNE -- Consumer preferences in one of this holiday's hottest categories -- tablet computers -- shifted pretty dramatically between the third and fourth quarters, according to a new survey of U.S. households with broadband access published Thursday by Parks Associates.
Among its findings:
For the first time, more U.S. broadband households plan to purchase a tablet for the holidays MOREPhilip Elmer-DeWitt - Dec 13, 2012 5:10 PM ET
A survey compared sales at an Apple Store and a Microsoft Store in the Mall of America
FORTUNE -- On Saturday we posted side-by-side videos showing Black Friday shopping activity at an Apple Store and a Microsoft Store in Lone Tree, Colo. The videos left the impression that there was a lot less shopping going in the Microsoft Store.
Thanks to Gene Munster's team at Piper Jaffray, we can support that impression MOREPhilip Elmer-DeWitt - Nov 26, 2012 6:05 AM ET
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