Surface Pro

Microsoft's Surface tablets: A trip down memory lane, via Apple

July 20, 2013: 10:22 AM ET

Should we be surprised Microsoft had to write off $900 million in unsold tablets?

Screen Shot 2013-07-20 at 10.06.46 AMFORTUNE -- I don't spend a lot of time writing about Microsoft (MSFT) these days, but the company's re-entry into the tablet market last summer felt like news I should be covering.

After all, Apple (AAPL) had succeeded where Microsoft had, for so many years, failed. And now Redmond was back, gunning for the iPad.

So I watched Microsoft introduce the Surface RT and the Surface Pro last June, curious to see what they might mean for Apple, and I wrote a series of blog posts tracking the progress of the new devices.

Now that we have solid evidence -- in the $900 million write-down Microsoft announced Thursday to account for unsold Surface RTs -- that the company's latest forays into the tablet market have been less than a stellar success, this may be a good time (and the perhaps the only time) to look back at my Surface stories.

In chronological order:

  • 'Apple-like' lines for Microsoft's Surface Pro (photos, video)

    For the first time in years, Microsoft Windows partisans have something to crow about

    FORTUNE -- "Critics will be disappointed to discover that Surface Pro is in fact flying off the shelves."

    So wrote long-time Windows blogger Paul Thurrott Saturday in an item that passed on, with evident pleasure, reports of "Apple-like" lines at Microsoft's (MSFT) much-maligned retail stores. (See Surface Pro 128 GB Immediately Sells Out.)

    I'll leave it others to comment on MORE

    - Feb 10, 2013 7:31 AM ET
  • Microsoft's Surface Pro: The reviews are in

    Verdicts range from "magnificent, a classic" to "hefty and costly and power-hungry"

    FORTUNE -- Apple's (AAPL) iPad is currently the most popular tablet computer in the enterprise, according to a Forrester Research survey released earlier this week. But what these workers -- Microsoft's (MSFT) target audience -- really wanted was a tablet that runs Windows.

    Enter the Microsoft's Surface Pro. It's scheduled to be released Saturday. The first reviews came in overnight.

    Walt Mossberg, Wall Street Journal: Surface Pro: MORE

    - Feb 6, 2013 7:12 AM ET
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