Super Bowl advertising
How Pepsi's crowd-sourced ads beat the Super Bowl beer spots
February 10, 2011: 11:51 AM ETPepsi cut out the market research middleman and let users make and vote on ads. Result? Most memorable Super Bowl ad of 2011.
Apparently, a video of a pug knocking down a glass door on top of some guy is a good way to sell junk food. But Pepsi didn't spend millions doing market research to come up with the concept, called "Pug Attack." Instead, the company leveraged its most valuable marketing device: you.
The pug ad was part of the "Crash the Super Bowl" contest, which Doritos has been doing for five years. This year, the contest was fueled by a new collaboration between Pepsi's (PEP) Pepsi Max soft drink and corporate cousin Frito-Lay chip brand Doritos. The contest is one of several efforts by Pepsi not just to engage its consumers in social media, but to start deeply-involved, closely-watched dialogues with Pepsi-drinkers. More
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Who's Bowled over from the Super hype about .co?
Go Daddy will push .co hard with a pricey new Super Bowl ad, but consumers and corporations aren't likely to worry or care.
By Daniel Roberts, reporter
Remember the excitement in years past when various country code domain extensions like .tv (Tuvalu) or .me (Montenegro) became available to the public? No? Then you're not alone. Despite an ever-increasing number of alternatives, .com is still the heavyweight extension for Internet websites in the MORE
Feb 4, 2011 3:16 PM ET -
Motorola readies its 1984 Superbowl XOOM ad with another teaser
Motorola is going to do a riff on Apple's iconic 1984 Superbowl ad, touting its Honeycomb tablet.
For better or worse, Motorola (MMI) is planning a Super Bowl ad to introduce the world to its Google (GOOG) Android 3.0 Tablet. Here's a clip:
They released another teaser last week, but Motorola has told me this isn't actual footage from the commercial.
What's that saying about "if you've mentioned your competition in your ads, MORE
Seth Weintraub - Feb 4, 2011 2:42 PM ET
